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Auto lender increases one-year campaign net profit |
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January 6, 2011 |
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Credit unions are challenged with growing their loan portfolios while making the prospecting process more efficient. Predicting the likelihood that a consumer will open a specific product type within 30 to 120 days from the observation point allowed a lender to improve its overall conversion rate by 10 percent and exceed its return–on–investment target by almost 200 percent.
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