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Credit Cornerstone Weekly Credit Trends and Data Intelligence
Better ways to improve acquisition campaign performance
April 8, 2010

Optimization can help to maximize profits from direct-marketing campaigns while adhering to operational constraints.  It also can drive optimal results across different product lines and offerings. Implementing optimization into monthly cross-sell campaigns in organizations has increased profits by up to 20 percent over business-as-usual techniques.

To learn more about how optimization can help you improve acquisitions and cross-sell strategies, view a short presentation.

Source: Marketswitch Optimization® case study for a large card issuer


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