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Credit Cornerstone Weekly Credit Trends and Data Intelligence
New attributes can provide significant lift in acquisition models
April 1, 2010
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Attributes developed in recent years utilize newer credit data fields and more sophisticated technology. Custom acquisition models built with Experian’s new Premier AttributesSM have shown a 2 percent to 4 percent lift in performance over models using other attributes.

To learn more about improving acquisition strategies, view this replay of the recorded Webinar, "Advanced acquisition strategies for a new era in lending."


Source: Experian client custom model comparisons

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