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Credit Cornerstone Weekly Credit Trends and Data Intelligence
New attributes can provide significant lift in acquisition models
April 1, 2010

Attributes developed in recent years utilize newer credit data fields and more sophisticated technology. Custom acquisition models built with Experian’s new Premier AttributesSM have shown a 2 percent to 4 percent lift in performance over models using other attributes.

To learn more about improving acquisition strategies, view this replay of the recorded Webinar, "Advanced acquisition strategies for a new era in lending."

Source: Experian client custom model comparisons


March 2010
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