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March 2010   |   Issue 24 Blog
Credit Cornerstone Weekly Credit Trends and Data Intelligence
Changing bankcard trade origination terms
March 25, 2010

The average credit limit for new bankcard trades in Q3 2009 was at a 24-month low of $4,314, compared with the high one year ago of $5,746. In addition, the number of new bankcard accounts is down 47 percent when comparing Q3 2008 with Q3 2009 — 16.9 new accounts were opened compared with 8.9 million accounts. This trend indicates that financial institutions continue to closely monitor risk exposure, and although they are extending credit to consumers, the amount of credit offered continues to decline.

To learn more about improving your bankcard acquisition strategies,
View the archived presentation, Advanced acquisition strategies for a new era in lending

Source: Experian–Oliver Wyman Market Intelligence Reports

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