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Local Marketing Services with SimmonsLOCALSM

Turn actionable insights into targeted geographies

SimmonsLOCALSM is the only syndicated research providing in-depth insight into the consumer population of every U.S. market with sample sizes large enough to correctly identify valuable consumer segments.  Improve your local marketing campaigns by understanding the unique nuances of all of America’s 209 media markets; from the products consumers buy to the brands they prefer to their attitudes and lifestyles.

Pinpoint your most profitable customers and prospects

Accelerate your local marketing campaigns with unique data insights offered by SimmonsLOCAL including:

  • The full set of demographic characteristics on individuals and the households in which they live
  • English and Spanish media habits including broadcast TV programs, cable networks and programs, magazines, newspaper, Internet and radio formats
  • In-depth purchase behavior and brand preference including nearly 8,000 brands in 500 product categories
  • Extensive attitudinal information, including over 600 unique psychographic statements and 38 psychographic scales
  • Detailed lifestyle insights, including financial and travel behavior, health information, hobbies and sports interests, and more
Actionable visual maps

Actionable, customizable maps by market, county, ZIP CodeTM or a combination of geographies can be created using visual analysis tools.

 

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