Smarter cross-channel marketing through actionable customer insight

Gain actionable insight into your customers to deliver unique and differentiated brand experiences that build more authentic customer relationships. By combining your customer data with Experian Marketing Services rich behavioral, attitudinal, lifestyle and demographic consumer data, Customer 360 provides a profile of each of your customer segments that drives smarter marketing strategies including brand experience, customer acquisition and customer engagement.

Activate customer insight: High definition customer profiles

Overcome the limitations of transactional data to distinguish one customer’s motivations from another and traditional customer personas that are not linked to execution files. With analysis and recommendations by our team of experts, Customer 360 delivers high definition customer profiles that identify what makes your customers unique and how to activate that insight through customer and prospect file enhancement for improved targeting, messaging, content and advertising execution.

Customer 360: A solution tailored to your business

Your goals are unique to your business and Customer 360 is flexible to provide customer insight for your most pressing priorities:

  • Cross-channel engagement – deliver a more integrated and convenient customer experience
  • Brand differentiation – uncover customer behaviors and attitudes that drive unique value
  • New product launches – marketing to effectively reach your target customer
  • Market expansion – understand brand awareness and affinity to extend your value proposition
  • New store openings – know where your target customer lives and how they shop

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