Webinar Details

Event Title:
Trended Data for Precision Targeting and Decisioning

1 Hour

Featured Speakers

Mike McGinley
Senior Product Marketing Manager
Experian's Trended Solutions™
Experian Credit Services

Mike Paquin
Co-Founder of Ataeva


Kara Stewart
Marketing Specialist
Consumer Information Services

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Trended Data for Precision Targeting and Decisioning

Understanding a consumer's past behavior is crucial to developing a strategy for the future


Trended data for precision targeting and decisioning Webinar

How can you build a profitable portfolio? Understanding how consumers have utilized and managed their credit will allow you to create an efficient investment strategy that targets low risk, highly profitable populations. The ability to separate and differentiate customers and prospects beyond a risk score is vital to improving profitability.

There is significant opportunity to grow your business by integrating improved analytic tools in your current business process utilizing minimal internal resources. The sooner you get started, the sooner you can add these profitable consumers to your portfolios.


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