Share:

Let Us Help

Contact us today to learn more about the Household Deposits Score.

Call us at 1 888 414 1120.

Product Sheet Download


Learn More About


Stay Informed

Take advantage of exclusive insights from Experian's industry experts


Join the Discussion

Hear from our experts and share your views.

LinkedIn Follow Experian

Twitter Follow Experian Credit Info

Facebook Follow Experian_US

Google Plus Follow Experian CIS


Dispute Your Credit Report Information

Resolve reporting errors by disputing information on a personal or business credit report.

Household Deposits ScoreSM

Improve The Performance Of Your Campaigns

The Household Deposits ScoreSM is a discrete score that enables sales and marketing professionals with the ability to materially improve the performance of their deposits campaigns.

Features Of The Household Deposits Score Include:

  • Provides an estimate of total household deposit balances held at financial institutions
  • Is an ideal score for direct marketers of deposit products, e.g., checking, savings, money market, CD
  • Assigns each U.S. household to one of five deposit stratifications:
    • Greater than $50,000
    • Between $25,000 and $49,999
    • Between $10,000 and $24,999
    • Between $5,000 and $9,999
    • Less than $5,000
  • Intentionally excludes less liquid investments held in retirement accounts, brokerage accounts, and mutual funds
  • Specifically estimates household deposit balances, unlike other scores (e.g., income estimates, asset estimates) which are sub-optimal proxies.

Better Precision. Better Results.

With access to a dedicated score that predicts household deposit balance levels, marketers can now:

  • Precisely target prospect households based on their true potential, i.e., the deposit balances that households are likely to maintain at financial institutions
  • Systematically estimate share of deposit wallet for current customers that can in turn be used to inform cross-sell and up-sell programs

Household Deposits ScoreSM is a household-level score and is therefore more accurate than zip-code based scores that assume your neighbors and you have the same financial profile, e.g., income, assets, deposits, etc.

The score was developed by First Manhattan Consulting Group (FMCG), in conjunction with Experian. FMCG, one of the premier financial services consulting firms, has been building innovative segmentation frameworks and campaign tools for more than 25 years.

Request More Information

Call us at 1 888 414 1120 or complete the form below to find out more about the Household Deposits Score.

  • Submit
  • © 2014 Experian Information Solutions, Inc. All rights reserved.