Trend View^SM

Trend View unlocks the power of trending to help you progress from mass marketing to one-on-one target marketing. It provides unprecedented insight into the credit card usage patterns of your customers and prospects by appending revolutionary new attributes to your account review and acquisition campaigns.

Trend View examines 24 months of credit card balance history at the tradeline level from Experian’s File One^SM database to analyze usage patterns and identify the following consumer behaviors:

• Rate surfer — transfers balances from one credit card to another
• Revolver — carries a credit card balance from month to month
• Transactor — pays the entire or majority of credit card balance every month
• Consolidator — transfers multiple credit card balances to one credit card or consolidation loan
• Nonactivator — never uses credit card or only uses it once
• Seasonal user — uses cards at specific times of the year

Use this insight to:

• Avoid consumers who are likely to transfer their balances before you reach your breakeven point
• Maximize profitability by targeting consumers who will activate and revolve balances
• Build relationships with transactors by offering your best rewards products

Trend View can be calculated to include information across all accounts, or it can be customized by including or excluding your accounts.

By knowing how customers or prospects have historically used credit, you can:

• Reduce attrition and build customer loyalty
• Increase the response rate and profitability of your credit offers
• Reduce churn rate by evaluating prospects before you solicit them

Trend View does not rely on data warehouse snapshots. With Trend View, Experian^® stores 24 months of balance and credit limit history in a manner that fully complies with the Fair Credit Reporting Act. To you, that means:

• Saving time and expense — There is no need to maintain a large data warehouse or match monthly updates on a database
• Improved accuracy — Data reflects subscriber and consumer updates; monthly information is tied directly to the trade, eliminating matching problems
• Timely information — Data is stored by the date it was received, so late entries are not lost

Trend View attributes provide the detailed information behind a customer’s credit usage behavior.

Rate surfer attributes
The Rate Surfer attributes can identify how frequently a consumer transfers balances as well as the average amount of those transfers.

Revolver attributes
Revolver attributes reveal how many trades lines have revolving balances, how long a consumer has carried a balance on a trade, and the amount of debt a consumer revolves.

Transactor attributes
Transactors attributes identify the number of accounts where a consumer is paying off the balance and the average balances on those trade lines.

Consolidator attributes
Consolidators transfer their credit card balances from two or more cards to just one loan – either another credit card, a consolidation line of credit or a 2nd mortgage. These attributes show the frequency and the amount of consolidation activity.

Nonactivator attributes
Nonactivators Nonactivators open credit card tradelines but do not use them, or use them only once. The attributes count the number of never-activated and dropped accounts (accounts used once and then never used again.

Seasonal user attributes
These attributes identify the peaks and valleys in usage across a consumer’s credit cards. The attributes can tell you at what time of year a consumer will primarily use credit.

A recent enhancement to Trend View allows attributes to be aggregated at the ZIP+4 level, enabling card issuers to extend an invitation to apply rather than make a firm offer of credit. ZIP+4 allows credit issuers to target a group of consumers without logging an inquiry to their credit file.

Understanding consumers’ past behavior is crucial to understanding their credit preferences and their potential risks and for developing a strategy for the future. Enhance the profitability of your portfolio with the power of Trended Solutions.

Explore more of Experian's Trended Solutions:

• Experian TAPS (Total Annual Plastic Spend)
  Know your customers' spend on all general purpose credit and charge cards over the last 12 months.
• Short-Term Attributes
  Unlock the power of trended data and make the most appropriate — and profitable — offers to customers and prospects at precisely the right time.
• Quest Line Management Attributes
  Capture revolving debt and utilization changes over the past three, six and nine months.