Universe Expansion: Growth strategies for today's consumer market
Vice President Acquisition Solutions
Experian Product Management
14 years of experience helping lenders exceed their growth expectations
More than 15 years in the financial services industry, focused on consumer credit card products
Senior Vice President, CIS
In 2010, lenders began to change their focus from maintaining to growing portfolios. Most strategies focused on marketing to the least risky tiers of consumers as lenders tested marketing strategies in an unfamiliar economic environment.
In 2011, the focus is on expanding that marketable universe and determining how to profitably grow, while managing risk across a spectrum of consumer creditworthiness. Segments of the near-prime consumer population are both ready and able to take on additional debt obligations.
View this on-demand webinar and learn how to redefine your credit marketing strategy to target a wider range of new prospects with the confidence you need to achieve growth targets and manage risk in this volatile economic market.
In this webinar, you will learn more about:
Yesterday's strategies won't work – it's a new reality and the time is now! View now to get your share of this emerging, expanding, lending universe.
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