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Global Consulting Practice - Thought-leadership
Applied U.S. debit card marketing tactics to the Russian Federation market
This white paper offers retail bank strategists within all markets a road map of
how to stimulate consumer noncash transaction revenue by actively marketing the use
of electronic payment forms such as the payroll account debit card. These strategists
are primarily focused on increasing bank revenue by means of increased transaction
volumes or introduction of new value-added fees to consumers. This paper draws upon
an example between two markets – U.S. and the Russian Federation – to
illustrate the impact of these applied debit tactics.