Clients share how Experian's acquisition tools produce results.
Dave Griffing FirstEnergy Solutions I'm Dave Griffing, I'm the Executive Director of Marketing for FirstEnergy
Ted Bauman SouthStar Energy Services My name is Ted Bauman, I work for SouthStar Energy Serivces, which is a natural
Dave Griffing We are a competitive electric supplier that
supplies the generation portion of a customer's bill.
Ted Bauman My main responsibility is Director of Risk Management.
Dave Griffing The challenges that we’ve been facing
recently are the competitive—the unregulated market is a very competitive
business. Our path to success thus far had primarily been direct mail and it was just
kind of a shotgun approach.
Turn Insight into Action with Targeted Acquisitions
Ted Bauman We used a project called Market Expansion
Dave Griffing What we engaged Experian with was - using the
data that Experian has, we were able to very specifically target customers and transition
our business from a direct mail only marketing business to more of a digitally targeted
Gain New Customers | Mitigate Risk | See Results
Dave Griffing We were able to lower our cost of acquisition
by about a factor of three while still maintaining the take rates that we had previously.
Ted Bauman Experian has helped us tremendously by using
the TEC score. Our bad debt is about 1.3 percent. Industry wide I think it’s
closer to 2 percent, so right now, just using Experian’s TEC score, we’re
coming in .7 to a percent less than that.
Dig Deeper | Put our Experts to Work with Experian’s Consulting Services
Dave Griffing In addition to the basic products that we have
been using Experian for, the beauty is [that] we really expanded our relationship.
We had always engaged Experian in our traditional list management services, [such
as] data appends and those kinds of things. But we soon realized, through the
partnership, that there were marketing attributes we could glean from that data, and
so we said, “why don’t we turn that data into something that we can actually
more proactively use in our marketing efforts?”
Ted Bauman I really enjoy working with Experian and I’m
hoping to continue to work with them going forward.
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