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The New Email Marketer
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As email continues to reign as one of the most profitable and successful marketing channels, today's email marketers are now expanding, embracing, and integrating other channels into their email marketing programs. With email strategies often acting as connectors to website, mobile, social, print, and in-store strategies, email has become the hub in driving cross-channel integration.
Learn how brands who embrace this change are setting a path toward true cross-channel optimization, and are experiencing improved campaign performance, higher transaction rates, and increased customer engagement through integrated programs. We'll explain how savvy email marketers can become champions for cross-channel integration in their own organizations and will actively seek ways to leverage additional channels to optimize the customer experience.
About the Presenters:
Justin Orgel is the senior manager of strategic accounts for cross-channel marketing at Experian Marketing Services. He's passionate about e-commerce, digital strategy, social media, and consumer Web technologies. Justin has previously worked with brands such as Levi Strauss & Co., Bravo Television, Sirius Satellite Radio, and Electronic Arts to help increase engagement across multiple channels. He's currently a strategic advisor to interactive story-telling platform Qwiki.com.
Matt Schmitter has partnered with top brands across financial, retail, and travel verticals at Experian Marketing Services. His expertise has helped clients better understand their programs from the first welcome to the most recent transaction, while driving engagement at every interaction along the way. Currently, Matt is working with a leading global hospitality company to empower their cross-channel marketing initiatives by pairing his passion for operational excellence with results-driven strategy.