In the news

"Latte" your customers

During his keynote speech at the Experian Marketing Services Digital Summit in Las Vegas July 27, Charles Duhigg, author of The Power of Habit: Why We Do What We Do in Life and Business, talked about why it's important to change the habits of your employees if you're going to market your brand effectively.

Experian: "Customer obsession" is necessary for direct marketing success

In order to succeed at direct marketing, marketers have to be “customer obsessed,” said group president of Experian Marketing Services Matt Seeley during his introductory speech at the 2012 Experian Marketing Services's Digital Summit at the Venetian Resort Hotel Casino in Las Vegas. If marketers aren't trying to trace their customers' moves from initial contact to point of purchase, they won't be able to target and market to customers effectively, he says.

Experian Marketing Services Strengthens its Competitive Edge with the Appointment of Jon Williams as Chief Technology Officer

Experian Marketing Services, a leading provider of data, analytics and marketing technologies that help organizations target and engage their customers more effectively across both traditional and digital media, today announced that Jon Williams will lead the global technology and product strategy for Experian Marketing Services’ CheetahMail®.

Experian Marketing Services Hosts the Industry’s Most Progressive Marketers for 2012 Digital Summit Event

Experian Marketing Services’ CheetahMail® will hold its sixth-annual Digital Summit, July 25–27, 2012, at the Venetian Hotel in Las Vegas. The premier digital-marketing client-focused event, with the theme “Customer Obsession: Empowering Meaningful Relationships,” will feature three days of highly engaging and inspiring learning sessions. The 2012 Digital Summit helps to provide marketers with insights needed to keep their customers at the center of everything they do to encourage brand advocacy and profitable relationships.

Experian Marketing Services Provides Pinterest Functionality to Help Retailers Go Viral

Experian Marketing Services' CheetahMail^®, developed a new Pinterest email functionality late last year that has produced significantly higher both open and click rates for emails with the functionality, while also enabling retailers’ products to go viral. Several retailers, including Ballard Designs, have seen significant increases in click-to-open rates, Pinterest followers and pinboard activity by incorporating the capability into their email campaigns.

Experian Marketing Services’ CheetahMail unleashes powerful new field marketing tool: Outbound Direct

Experian^® CheetahMail^®, the leading global technology services provider of integrated email, social, mobile and display marketing, today announced the launch of Outbound DirectSM, a new tool within the CheetahMail digital-marketing application that allows local sales and marketing representatives to send personalized, branded and measurable emails to their customers and prospects.

Experian Marketing Services Releases 2012 Digital Marketer: Benchmark and Trend Report

Experian Marketing Services, a leading provider of data, analytics and marketing technologies, today announced the release of the2012 Digital Marketer: Benchmark and Trend Report. Now in its fourth year, this 128-page report has become the go-to resource for key industry benchmarks, insights and data that marketing executives need to stay in front of consumer and technology trends.

What your email subscribers really want

A recent Experian CheetahMail study indicated that only 25 percent of brands have email sign-up on their Facebook page. What are you waiting for?

Experian CheetahMail Achieves a Leader Status and Top Scores as Cited by Independent Research Firm

Experian^® CheetahMail^®, the leading global technology services provider of integrated email, social, mobile and display marketing, today announced that Forrester Research deemed it among the leaders in the January 2012 report, “The Forrester Wave™: Email Marketing Vendors, Q1 2012,” most notably recognizing CheetahMail’s customer satisfaction scores and rave client reviews

Experian CheetahMail welcomes Brookstone, DIRECTV, HUGO BOSS and LACOSTE to its global client portfolio

Experian® CheetahMail®, the leading global technology services provider of integrated email, social, mobile and display marketing, today announced the introduction of new brands to its industry-leading client base. Some of today’s most progressive digital brands, including Brookstone, DIRECTV, HUGO BOSS and LACOSTE, all have recently signed on to become part of the Experian CheetahMail family and leverage the unrivaled customer service and technology for which CheetahMail is so well-known.

Experian CheetahMail Finds Deeper Discounts Via Email Have Increased 30 Percent This Holiday Season

Experian® CheetahMail®, the leading global technology services provider of integrated email, social, mobile and display marketing, today released new data indicating that deeper discounts are being offered through email more frequently this year. This holiday season, the percentage of campaigns offering 50 percent off is up 30 percent compared with the same time period in 2010. Those campaigns offering 10 percent and 20 percent off have decreased.

Retailers: Don’t leave “Peak Week” money on the table

Analysts at Experian Marketing Services, a leading provider of data, analytics and marketing technologies, have examined the current 2011 holiday season with an analysis of online traffic and retail email data and have released results focusing on the critical week leading up to Black Friday and Cyber Monday.

Flash Sale Emails Have Doubled the Increase in Transaction Rates Compared with Other Offers

Experian CheetahMail announced the release of its latest analysis illustrating how flash sale emails significantly outperform other types of offers in campaigns. The study provides marketers with a thorough understanding of trends surrounding Flash Sale email marketing along with tactical advice they can apply to their programs.

Flash-Sale Emails Outperform Other Offers

Of the many social commerce models that have emerged over the past few years, daily deals command the most attention. Yet flash sales—typically defined as a sale less than 24 hours in duration—continue to flourish as well.

Experian CheetahMail Sets Record-Breaking Attendance with More than 900 Brand Leaders Sharing Digital-Marketing Strategies

Experian Marketing Services’ CheetahMail provides integrated email, mobile, social and display advertising insights at 2011 Summit.