As any experienced marketer knows, broad, untargeted campaigns usually deliver
poor results. Your customers are not one homogenous mass of people. Getting the most
out of your marketing spend requires a keen understanding of who your customers are.
To understand them and market to them better, they can and should be segmented
based on a number of characteristics. Armed with this intelligence, you can create
targeted campaigns that approach each segment differently, driving response and return
on investment higher. But how do you identify these segments?
Through customer segmentation analysis.
Experian® helps clients tackle the challenge of customer segmentation
through a variety of products and services that allow you to break down existing (and
potential) clients into distinct groups, based on income, credit score, buying habits
and a myriad other factors.
Understand Consumers' Needs, Attitudes and Behaviors
Developed in conjunction with First Manhattan Consulting Group, Financial
Personalities® is a groundbreaking campaign-targeting system tailored to the
needs of financial services marketers. Financial Personalities allows marketers to
lift the performance of their campaigns by improving acquisition, cross-sell and utilization.
It provides a suite of targeting tools, including:
Financial Personality scores, which can be used to target campaigns across a variety
of channels, including direct mail, digital, phone, print and in-branch
Direct mail responder scores to improve targeting of your direct mail efforts
Identify Creditworthy Customers and Prospects
Using Experian's bureau
scoring models, you can identify the best prospects for cross-sell promotions
and other credit-based marketing offers. Because our scores are based on statistically
derived, nonjudgmental analytical models, you can make objective and consistent customer
evaluations, thus allowing you to:
Assess the likelihood of response to an offer
Mitigate losses associated with high-risk consumers
Forecast the probability of seriously delinquent payment behavior
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Learn more about Experian's customer segmentation solutions.
Contact us by completing the form below and a customer segmentation product specialist
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