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Most politically independent entrepreneurs look like Republicans.

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Watch our on-demand webinar featuring the complete presentation of insights from the small business political affiliation data study.


With the U.S. presidential election just under a year away, Experian Decision Sciences thought it would be compelling to take a look at small business owners, their political affiliations and how they might influence the choice for our next U.S. President.

We used a sample population of 2.5 million small business owners in the United States in order to identify similarities and differences between groups of registered Republicans, Democrats and Independents.

For more detailed analysis please download our Infographic.

In this video Peter Bolin, Director of Consulting and Analytics for Experian, provides a high-level overview of this research.



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