With the U.S. presidential election just under a year away, Experian Decision Sciences
thought it would be compelling to take a look at small business owners, their political
affiliations and how they might influence the choice for our next U.S. President.
We used a sample population of 2.5 million small business owners in the United
States in order to identify similarities and differences between groups of registered
Republicans, Democrats and Independents.
For more detailed analysis please download our Infographic.
In this video Peter Bolin, Director of Consulting and Analytics for Experian, provides
a high-level overview of this research.
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