Posts Tagged ‘ social marketing ’
Nowadays social networking websites have opened the door for consumers to respond to the marketing messages with their own voice. Twitter is one of the channels where consumers have become particularly vocal about their loved (or hated) brands and businesses.[ READ MORE ]
Tweet Despite the proliferance of email, direct mail remains a critical component of any good marketing program — but it must be engaging and interactive to be effective. Creating personal connections with your customers via direct mail will help to get your mailers noticed and will produce results. To ensure you send the right messages, [...][ READ MORE ]
Tweet Today’s social media platforms represent enormous opportunity as well as enormous risk, as users increasingly share their opinions about businesses they frequent. If you aren’t paying attention to what your customers are saying about you online, then you’re leaving yourself open to their negative comments, while also potentially losing opportunities to react to positive [...][ READ MORE ]
Calling out the online marketing avenues that have been the most ineffective for some small businesses and why.[ READ MORE ]
Tweet In my last post, I gave you three tips for generating leads with social search. Now it’s time to think about measuring the return on social marketing. There’s no question that social media has value. In a May 2011 online poll conducted by social marketing platform company Roost, more than 71 percent of the [...][ READ MORE ]
Tweet It’s a new era in social media — one where it’s not enough simply to create a Facebook page for your business and hope to attract fans. Welcome to the age of social search — and, for your small business, social marketing.[ READ MORE ]
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