Small Business Guide to LinkedIN...

Posted on Dec 08 2011 by
Many small businesses haven't taken advantage of utilizing LinkedIn.com to expand their network and grow their business. When used effectively, Linkedin can help businesses gain new business leads, collaborate with other like-minded business owners, and get help from others. Here are some simple ways to optimize your business profile to get more out of LinkedIn: Create a Vanity URL By default, LinkedIn assigns you a...

Read more ››

Google+ Business Page Strategies from Chris Brogan...

Posted on Dec 06 2011 by
We had an opportunity to interview best-selling author Chris Brogan. His company, Human Business Works, helps companies with customer acquisition, nurturing and engaging potential customers, and community building.   His books Trust Agents and Social Media 101 are excellent resources for any small business owner who wants to use social media to promote his or her business effectively. And Chris Brogan's blog is...

Read more ››

Quick Guide – How to Achieve Year End Sales Success...

Posted on Dec 01 2011 by
Suddenly, there are only 4 weeks left to drive revenue in 2011.  If your thoughts have turned to your year-end sales strategy, you're not alone.  If you don't have your holiday sales strategy set for this lucrative time of year, chin up.  There's still plenty of time to implement smart sales and pricing techniques that will make your year-end a success. Here are five ways to maximize your 2011 income. 1.  Offer...

Read more ››

Small Business Saturday – Part X...

Posted on Nov 15 2011 by
Keep the Momentum Going! Like its Black Friday and Cyber Monday predecessors, Small Business Saturday is the kickoff to the holiday shopping season. As you prepare for Small Business Saturday, keep in mind this is just the beginning. Create a plan to keep the momentum going all year long. Here are some things to consider: Capture email addresses for your customers and prospects so that you can begin an ongoing dialogue...

Read more ››

How to Launch a Successful Social Media Strategy...

Posted on Nov 11 2011 by
We had an opportunity to talk with Mike Stelzner -- founder of SocialMediaExaminer.com -- about how he created the most popular social media news site in less than a year. This interview is important for any small business owner who wants to learn how to leverage social media to build a brand presence, increase traffic, links, and ultimately drive more business. In this interview, you’ll learn: A dynamic...

Read more ››

Small Business Saturday – Part IX...

Posted on Nov 10 2011 by
Small Business Saturday is a great time to let your expertise shine. Remember, you started your business because you are an expert in what you do. Your customers come to you because they like the service they receive. By using your blog and your social media channels to ask questions of your customers, provide answers or guidance, and engage in conversations, you’ll build credibility for your business and build a loyal...

Read more ››

Small Business Saturday – Part VIII...

Posted on Nov 08 2011 by
Tip #8 focuses on getting social. More than 9 million small businesses have Facebook accounts. Are you one of them? Most small businesses often rely on word-of-mouth marketing to grow their businesses. The explosion of social media has made word of mouth available at an unprecedented scale. If you haven’t set up your Facebook account, now is a great time to do so. Don’t forget about other popular social sites like...

Read more ››

Small Business Saturday – Part VII...

Posted on Nov 03 2011 by
Build a Small Business Saturday campaign. Make the most of Small Business Saturday by creating a multichannel marketing campaign plan now. Here are some things to consider as you build out your own Small Business Saturday campaign: Create a complete campaign that leverages different ways to communicate with your customers and extend your reach to new prospects. Sequencing your outreach is critical. You want to be relevant,...

Read more ››

Five Ways To Handle Negative Comments...

Posted on Oct 17 2011 by
While brand bashing is nothing new, the tools of the web and social media make the comments from "meanies" even more lasting and impressionable.  Whether bad-mouthing a product via Twitter or leaving a scathing review on Yelp, unhappy customers—or mischievous competitors—can and will sully your business, often through anonymous accounts.  Can and should you fight back?  Yes, here's how to do that. 1. First of...

Read more ››

Five ways to ramp up your holiday sales...

Posted on Oct 07 2011 by
With the holidays approaching, there’s no time like the present to think about how to market your business to new and existing customers. Ready to ramp up your sales? Try these five quick tips for making a lasting impression this holiday season:   Beef up your customer service. There’s no quicker way to turn away customers than with poor or nonexistent customer service. Include contact phone numbers and email...

Read more ››

Get 10 Don’t Miss Marketing Tips To Help Make 2012 A Success

About

This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

Subscribe by Email

Enter your email address:

Delivered by FeedBurner

Blog Topics

Join us on FB