What should you be posting on Facebook or tweeting on Twitte...

Posted on Feb 17 2012 by
What is everyone talking about? Being involved in social media marketing, doesn’t mean you should be talking about what you ate for lunch. After all, this is an important marketing tool for your business. Leave the personal stuff for your personal pages or accounts. Things that are compelling or interesting enough to make people want to check back and see what you post next. Important information that attracts people...

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Starr Hall’s Tips On: How to Build a Fan-Worthy Facebo...

Posted on Feb 07 2012 by
Starr Hall posted her blog on February 6th, 2012.  Read more here. As Facebook continues to enhance its fan page options, businesses are not only struggling to keep up with the changes, but they also are still trying to figure out how to brand and market their pages. Because of some of the changes, strategies you used just last month to increase your "likes" and interactions with fans may not be as effective. Here are...

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4 Reasons Why Haters Are Good for Your Company...

Posted on Feb 03 2012 by
Your company will always have haters, those unhappy customers who go out of their way to trash your product, service or customer service at every opportunity. They often find their way onto social media, thanks to the low barrier of entry and promise that any invisible comment can find its way onto the highly visible first page of Google results. But such negativity can actually be good for your business. Here's why: They...

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Access a World Of Insights For Small Businesses...

Posted on Feb 02 2012 by
We regularily publish white papers, tip books, interviews with small business experts and research on industry-relevant topics and issues you may find useful for your business. Be sure to visit our Small Business resource document library and download the various documents you're interested...

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Content Marketing – tips to get started today...

Posted on Jan 10 2012 by
 Content marketing is really just using your expertise to create interesting, relevant and compelling content that your customers and prospects will want to read.   Though getting started on creating content can be intimidating.  Here are some things to consider as you get started.  Who are you talking to? It is easy to write a letter to a friend because you know so much about them.  The same applies to your...

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How to Grow Your Blog with the Rule of 10 by Neil Patel...

Posted on Jan 06 2012 by
 According to Seth Godin, the secret of marketing is: the first ten. So who are the ten? These are your early customers, the ten people who will listen, read or buy whatever you are selling. If they don’t love it, you need a new product. Which means you will have to start over. But if they love it, your idea will spread. Your business will grow… probably not as fast as you want, but faster than you could ever imagine. So...

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New Year: New Website – 5 Easy Ways to Optimize Your W...

Posted on Jan 04 2012 by
With the New Year comes many New Year's resolutions. Lose a few pounds, be more financially responsible, etc. This year, why not improve your websites customer experiences. Your customers are the heart and soul of your business and the key to your businesses success. The development of multiple channels is important, but many small businesses discount the value of site redesign strategies and simple modifications...

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5 Social Media Tips for Your Business...

Posted on Dec 28 2011 by
Marketing professionals and small business owners are looking to up-skill and stay ahead of online competitors.  And when it comes to social marketing, businesses have an ever increasing number of online channels to use to rapidly spread the word about their products and services.  In fact, the number of social media communications platforms is growing month by month.  Beyond the obvious platforms like Facebook, Twitter,...

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Considering a Daily Deals campaign to find new customers? M...

Posted on Dec 15 2011 by
If you are considering using a Daily Deals campaign to find new customers for your small business, it is important to plan and prepare in advance.  The lure of Daily Deals campaigns is being able to reach prospects who haven't tried your service with an enticing offer that will bring them in your door.  The challenge is then converting those prospects  into profitable, loyal customers.  A Rice University study indicates...

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You know your customers, but do you understand them?...

Posted on Dec 09 2011 by
You probably know your customers, but do you really understand them?  Knowing your customers -- information typically collected by a business -- means you generally know who they are demographically, their age, gender, location, etc.  Most small businesses do a good job on this front.  When it comes to understanding customers, however, many companies come up short. If you desire to possess a true understanding your...

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