8 Don’ts And 1 Do – When It Comes To Marketing O...

Posted on Jul 31 2011 by
I recently asked some of my entrepreneurial friends what online marketing drivers have been the most ineffective for their business and why.  (Included in the sampling are a small business wholesaler, a retailer, a realtor, an accountant, and a baker just to name a few.)  Here are the most common answers. 1. DISPLAY ADVERTISING Most often, display advertising, especially on a CPM basis, is pretty tricky.  This is...

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Bootstrap your marketing: Use mobile marketing to your advan...

Posted on Jul 29 2011 by
If you’re regularly sending emails to your customers, then you might already know the value of email campaigns. With a low capital outlay required and a high potential for return on investment, email is one of the lowest-cost marketing mediums you can employ. There are, however, special considerations for email marketers hoping to capture the attention of users viewing their emails on mobile devices. If you don’t how...

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Bootstrap your marketing: Market your business in unlikely p...

Posted on Jul 14 2011 by
Welcome to part two of this multipart series on bootstrapping your marketing. Here’s a quick, easy way to promote your business with all of your outgoing documents....

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Don’t Take Emotions Or Pricing For Granted...

Posted on Jul 14 2011 by
If you are tryng to sell something you don't always have to appeal to your customer's logic.  If you can play off of emotions, you can easily make a sale.  In many cases actually appealing to emotion is stronger than appealing to logic. Each spring gardening enthusiasts spend hundreds of dollars on annuals that will only be in bloom for a few summer months.  Annuals can also be cheap, but true gardeners want to buy...

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Bootstrap your marketing: Be an online expert...

Posted on Jul 08 2011 by
 It doesn’t take a ton of money to market your small business. All it takes is determination, combined with a little strategy. In this, the first of a multipart series, I’ll walk you through basic, low-cost marketing techniques that any small business can use to boost their marketing to the next level. On the agenda today: Become an online expert. By showcasing your expertise, you’ll gain customers’ and...

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Getting Maximum Use Out Of Your Summer Slow Time...

Posted on Jul 06 2011 by
Ah, the gift of summer time.  Seems like summer is the time when many businesses slow down a bit. People take holidays and family vacations. They focus in on anything exept business.   What should you do during the summer months to keep your business running smoothly?  Here are 10 easy ways to get the maximum use out of your summer slow time. 1. Take a holiday and get away. Small business owners traditionally find...

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Top Three Ways to Generate Leads With Social Search...

Posted on Jun 28 2011 by
It’s a new era in social media — one where it’s not enough simply to create a Facebook page for your business and hope to attract fans. Welcome to the age of social search — and, for your small business, social marketing....

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This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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