Take a Few Minutes Each Day to Plan for the Future...

Posted on Dec 19 2011 by
Entrepreneurs have to wear many hats when a business is just starting. Many things need to be delegated to others in order for the business to run smoothly and there are a few things that you must do yourself. If you can create a habit of performing these 5 things every day, some for just a few minutes, then you will see your business grow right alongside your dreams: 1. Plan for the future a few minutes each day. Assume...

Read more ››

Considering a Daily Deals campaign to find new customers? M...

Posted on Dec 15 2011 by
If you are considering using a Daily Deals campaign to find new customers for your small business, it is important to plan and prepare in advance.  The lure of Daily Deals campaigns is being able to reach prospects who haven't tried your service with an enticing offer that will bring them in your door.  The challenge is then converting those prospects  into profitable, loyal customers.  A Rice University study indicates...

Read more ››

Boost Your Holiday Bottom Line With Email Marketing...

Posted on Dec 12 2011 by
We’re in the home stretch now just before the holidays, but it’s not too late to get an extra push out of your marketing. Those final few emails can make or break your holiday sales, so don’t overlook opportunities to grab the attention of last-minute shoppers. The beauty of email is that you can quickly create and distribute virtually any kind of message — be it promotions, customer service information, big news,...

Read more ››

You know your customers, but do you understand them?...

Posted on Dec 09 2011 by
You probably know your customers, but do you really understand them?  Knowing your customers -- information typically collected by a business -- means you generally know who they are demographically, their age, gender, location, etc.  Most small businesses do a good job on this front.  When it comes to understanding customers, however, many companies come up short. If you desire to possess a true understanding your...

Read more ››

Google+ Business Page Strategies from Chris Brogan...

Posted on Dec 06 2011 by
We had an opportunity to interview best-selling author Chris Brogan. His company, Human Business Works, helps companies with customer acquisition, nurturing and engaging potential customers, and community building.   His books Trust Agents and Social Media 101 are excellent resources for any small business owner who wants to use social media to promote his or her business effectively. And Chris Brogan's blog is...

Read more ››

Are You Up To The Task Of Running A Start Up?...

Posted on Dec 05 2011 by
Sure, the idea of running your own show, being your own boss, making your own money is a common dream.  But what most people don't realize is that startups involve a lot of time, energy and often money.  Although it may seem rewarding to start up your own company, it can be brutally painful.  If you are still unsure, read on... Can You Work With A Partner?  When it comes to starting a business, I'd say you'd ideally...

Read more ››

Quick Guide – How to Achieve Year End Sales Success...

Posted on Dec 01 2011 by
Suddenly, there are only 4 weeks left to drive revenue in 2011.  If your thoughts have turned to your year-end sales strategy, you're not alone.  If you don't have your holiday sales strategy set for this lucrative time of year, chin up.  There's still plenty of time to implement smart sales and pricing techniques that will make your year-end a success. Here are five ways to maximize your 2011 income. 1.  Offer...

Read more ››

Can I have your email address please?...

Posted on Nov 22 2011 by
If you plan to use email as a way to communicate with your customers and grow your business, make sure you begin with a plan on how to collect email addresses from your customers.   First make sure you are clear on how you will use the email addresses and the benefit to your customers for providing an email address to you.   I'm happy to give my email address to someone that I want to contact me and where I see a value...

Read more ››

Coupons – how not to lose money for your business...

Posted on Nov 21 2011 by
It's possible that you've been visited by a disciple of TLC's Extreme Couponing - a cable television show that educates viewers about getting cartloads of goods for pennies on the dollar. To protect themselves from losses, some of the country's major food and drug retailers are changing their policies. Perhaps it’s time for small business owners to revisit their couponing policies. You don't necessarily want to encourage...

Read more ››

Tie Up Loose Ends from 2011- Before the Holiday Rush...

Posted on Nov 17 2011 by
What happened to fall?  Just as the seasons are racing by, so are 2011’s work days. For all intents and purposes, there are five, maybe six, productive weeks remaining this year. Thanksgiving is right around the corner and December festivities are not far behind. That means employee engagement is approaching a weak point due to an increasing distraction levels inside and outside of the office. Don’t fret. Instead,...

Read more ››

Get 10 Don’t Miss Marketing Tips To Help Make 2012 A Success

About

This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

Subscribe by Email

Enter your email address:

Delivered by FeedBurner

Blog Topics

Join us on FB