Tips To Optimize Holiday Traffic...

Posted on Nov 14 2011 by
1. Review your marketing campaign calendar for this holiday season and make certain you have "echo messaging" set up to reinforce your acquisition and retention programs. 2. Cart Abandonment - use seasonal shipping urgency to emphasize your saved-cart message.  For example, "We Saved Your Cart!  Still time to get your gifts by the holidays!" 3. Product Badges - try product badging to promote seasonal callouts. ...

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Small Business Saturday – Part IX...

Posted on Nov 10 2011 by
Small Business Saturday is a great time to let your expertise shine. Remember, you started your business because you are an expert in what you do. Your customers come to you because they like the service they receive. By using your blog and your social media channels to ask questions of your customers, provide answers or guidance, and engage in conversations, you’ll build credibility for your business and build a loyal...

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Small Business Saturday – Part VII...

Posted on Nov 03 2011 by
Build a Small Business Saturday campaign. Make the most of Small Business Saturday by creating a multichannel marketing campaign plan now. Here are some things to consider as you build out your own Small Business Saturday campaign: Create a complete campaign that leverages different ways to communicate with your customers and extend your reach to new prospects. Sequencing your outreach is critical. You want to be relevant,...

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Small Business Saturday – Part V...

Posted on Oct 27 2011 by
Create buzz with direct mail. Make sure you generate buzz for your business on Small Business Saturday! For some customers, your holiday ads and direct mail will be their first introduction to your business, so you want to make a good impression and inspire them to buy.   The most effective forms of direct mail include some type of offer. To determine the most effective offer, ask yourself, "What do I want to accomplish...

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New Start-Ups Need A Business Plan...

Posted on Oct 26 2011 by
Let’s say you're ready to strike out on your own and start a small business. Before you do, you need to create a detailed business plan. Think of your business plan as something that answers the questions every cub reporter learns to ask: Who? What? When? Where? Why.  If you can answer all of these questions about every aspect of your business, you've got it made. Consider some advice: Don't inflate your idea. It's...

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Small Business Saturday – Part IV...

Posted on Oct 25 2011 by
Last year, more than 1.2 million consumers participated in Small Business Saturday. It is expected that the event will grow significantly again this year. Now is the time to start building your own momentum.  And, good place to start is with your own customer and prospect list. Use the time leading up to Small Business Saturday to collect customer information through your Website, such as email addresses, product preferences...

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Small Business Saturday – Part III...

Posted on Oct 20 2011 by
This is Part III in our series of posts about how you can better prepare your business for Small Business Saturday - November 26. Take advantage of Small Business Saturday resources Do you need some help making the most of this day? Check out the Small Business Saturday Facebook page  as well as the FAQ page for some useful resources and information. Contact businesses in your area as they may be interested in...

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Quick And Easy Tips To Leverage Your Existing Customers...

Posted on Oct 11 2011 by
 How is an existing customer supposed to feel when you send a form letter inviting her to sample your product or service and become a new customer? Mistakes like this unnecessarily alienate otherwise happy customers—and might even send them into the arms of competitor who can remember their name. Your best defense is a two-pronged offense that combines meticulous database management with a solid content...

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Small Business Marketing Resources – An Interview With...

Posted on Oct 10 2011 by
Seth Godin doesn’t need an introduction. You already know about his books and blog.  And simply highlighting some of his other achievements wouldn't do him justice anyway.  This interview focuses on what you might not know about Seth, and getting to know what drives him to be a successful artist and business man. Seth shares the following in this insightful interview: His business ventures starting at age...

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Ready to get started with email campaigns – don’...

Posted on Sep 27 2011 by
Email is an easy way to reach out and stay in touch with your customers.  But, because it is so easy, some small businesses may be tempted to jump in without a plan.  Here are three key considerations as you create an email strategy for your small business. What is your objective? Do you want to educate your customers?  Do you want inform them? Or are you looking to cross-sell or up-sell them?  Are you measuring...

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This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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