4 Quick Marketing Lessons: Some Learned The Hard Way...

Posted on Feb 16 2012 by
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?  I mean for a business, or any dream for that matter, to work we can’t just care a little bit, we have to go all in. Likewise, we can’t manage a little bit or market a little bit – we have...

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Strategies To Encourage Long-Term Customer Loyalty...

Posted on Feb 10 2012 by
The key to growing a healthy business in a tough economy is to have a base of repeat customers providing a steady stream of revenues. As a small business owner, having a loyalty program can set your company apart from the competition.  Below are several strategies you can initiate to foster more customer loyalty.  (Remember, good old-fashioned customer service is what can differentiate your business from the big...

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5 Tips to Improve Your Marketing Mix...

Posted on Jan 31 2012 by
It’s not about one marketing piece, it’s about the whole thing. To be effective, your business needs a presence both offline and online. It needs to use print and digital marketing tools. It needs both advertising (paid) and publicity (free). It’s the marketing mix that gets and keeps your company message “out there” in front of your target audience. Here are five marketing mix tips to seriously consider and...

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Why Tracking Marketing Metrics Can Pay Off...

Posted on Jan 27 2012 by
We have all heard the old adage that half of all advertising dollars are wasted; the problem lies in figuring out which half. The numbers become even more interesting (or alarming) when one examines the typical response rates for conventional (and unconventional) media. Most direct marketers are happy to achieve a response rate of 1 percent to 2 percent -- or 2 percent to 4 percent if they include a telemarketing...

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3 Ways to Build Customers’ Trust Online...

Posted on Jan 25 2012 by
With online retail in particular, trust is a critical element in building sales. Here's how to demonstrate your company's reliability. Any selling relationship has a lot to do with trust. A salesperson needs to be able to listen, to understand the buyer's situation, and to know his or her product; vendor name and experience also help break down barriers to doing business. In online sales, trust can be even more...

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Finding the Right Prospects For Your Business...

Posted on Jan 17 2012 by
If you want more of the right kind of customers for your business... If you want to increase sales and customer loyalty... Check out this video...

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4 Skills Every Startup Employee Needs...

Posted on Jan 12 2012 by
Startups are a bit different than your average company.  They often have smaller teams (maybe a dozen people, maybe two), less financial resources, and just as much (if not, more) work to be done.  And more often than not, they want to impact the world in a big way. Therefore, a startup employee needs a slightly tweaked skill set to help the company achieve its goals.  Sitting around and just “getting your work...

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Tactics to Help Automate Your Marketing Efforts...

Posted on Jan 11 2012 by
If you run a business, then you most likely use tools to automate your marketing efforts…whether it’s email autoresponders to nurture leads or analytics to measure your success.  Having automation systems in place like this allows you to increase your customer size without having to grow your employee base. But are really you getting the most out of it? Or are you leaving money on the table? If you want to increase...

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How to Grow Your Blog with the Rule of 10 by Neil Patel...

Posted on Jan 06 2012 by
 According to Seth Godin, the secret of marketing is: the first ten. So who are the ten? These are your early customers, the ten people who will listen, read or buy whatever you are selling. If they don’t love it, you need a new product. Which means you will have to start over. But if they love it, your idea will spread. Your business will grow… probably not as fast as you want, but faster than you could ever imagine. So...

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New Year: New Website – 5 Easy Ways to Optimize Your W...

Posted on Jan 04 2012 by
With the New Year comes many New Year's resolutions. Lose a few pounds, be more financially responsible, etc. This year, why not improve your websites customer experiences. Your customers are the heart and soul of your business and the key to your businesses success. The development of multiple channels is important, but many small businesses discount the value of site redesign strategies and simple modifications...

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Get 10 Don’t Miss Marketing Tips To Help Make 2012 A Success

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This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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