Ask for customer reviews to help manage your online reputati...

Posted on Aug 12 2011 by
Today’s social media platforms represent enormous opportunity as well as enormous risk, as users increasingly share their opinions about businesses they frequent. If you aren’t paying attention to what your customers are saying about you online, then you’re leaving yourself open to their negative comments, while also potentially losing opportunities to react to positive reviews. To help manage your online reputation...

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Using direct mail to drive higher online sales...

Posted on Aug 09 2011 by
Multi-channel marketing strategies combine marketing channels to increase results. As a small business you may be tempted to put your limited marketing investment into a single-channel marketing campaign such as email only, or search only. However, recent data publised in a study by the US Postal Service and Deliver Magazine entitled  "How Direct Mail Strengthens Online Sales" suggests that you should consider...

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This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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