5 Tips to Improve Your Marketing Mix...

Posted on Jan 31 2012 by
It’s not about one marketing piece, it’s about the whole thing. To be effective, your business needs a presence both offline and online. It needs to use print and digital marketing tools. It needs both advertising (paid) and publicity (free). It’s the marketing mix that gets and keeps your company message “out there” in front of your target audience. Here are five marketing mix tips to seriously consider and...

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Why Tracking Marketing Metrics Can Pay Off...

Posted on Jan 27 2012 by
We have all heard the old adage that half of all advertising dollars are wasted; the problem lies in figuring out which half. The numbers become even more interesting (or alarming) when one examines the typical response rates for conventional (and unconventional) media. Most direct marketers are happy to achieve a response rate of 1 percent to 2 percent -- or 2 percent to 4 percent if they include a telemarketing...

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New Year: New Website – 5 Easy Ways to Optimize Your W...

Posted on Jan 04 2012 by
With the New Year comes many New Year's resolutions. Lose a few pounds, be more financially responsible, etc. This year, why not improve your websites customer experiences. Your customers are the heart and soul of your business and the key to your businesses success. The development of multiple channels is important, but many small businesses discount the value of site redesign strategies and simple modifications...

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5 Social Media Tips for Your Business...

Posted on Dec 28 2011 by
Marketing professionals and small business owners are looking to up-skill and stay ahead of online competitors.  And when it comes to social marketing, businesses have an ever increasing number of online channels to use to rapidly spread the word about their products and services.  In fact, the number of social media communications platforms is growing month by month.  Beyond the obvious platforms like Facebook, Twitter,...

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2012 Planning From Starr Hall...

Posted on Dec 21 2011 by
Getting Your Biz Ready for 2012 December 19th, 2011 | Author: starrhall It is that time of year again, a time to look at what you have accomplished this year and what you need to set in place to grow your business next year. I call this the year end check system- Failure check, success check, change check. Where can I learn from my failures, successes and where can I change? I have made it a tradition with my...

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Considering a Daily Deals campaign to find new customers? M...

Posted on Dec 15 2011 by
If you are considering using a Daily Deals campaign to find new customers for your small business, it is important to plan and prepare in advance.  The lure of Daily Deals campaigns is being able to reach prospects who haven't tried your service with an enticing offer that will bring them in your door.  The challenge is then converting those prospects  into profitable, loyal customers.  A Rice University study indicates...

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You know your customers, but do you understand them?...

Posted on Dec 09 2011 by
You probably know your customers, but do you really understand them?  Knowing your customers -- information typically collected by a business -- means you generally know who they are demographically, their age, gender, location, etc.  Most small businesses do a good job on this front.  When it comes to understanding customers, however, many companies come up short. If you desire to possess a true understanding your...

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Tips To Optimize Holiday Traffic...

Posted on Nov 14 2011 by
1. Review your marketing campaign calendar for this holiday season and make certain you have "echo messaging" set up to reinforce your acquisition and retention programs. 2. Cart Abandonment - use seasonal shipping urgency to emphasize your saved-cart message.  For example, "We Saved Your Cart!  Still time to get your gifts by the holidays!" 3. Product Badges - try product badging to promote seasonal callouts. ...

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Small Business Saturday – Part VII...

Posted on Nov 03 2011 by
Build a Small Business Saturday campaign. Make the most of Small Business Saturday by creating a multichannel marketing campaign plan now. Here are some things to consider as you build out your own Small Business Saturday campaign: Create a complete campaign that leverages different ways to communicate with your customers and extend your reach to new prospects. Sequencing your outreach is critical. You want to be relevant,...

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Three quick ways to make the most of direct mail...

Posted on Aug 26 2011 by
Despite the proliferance of email, direct mail remains a critical component of any good marketing program — but it must be engaging and interactive to be effective. Creating personal connections with your customers via direct mail will help to get your mailers noticed and will produce results. To ensure you send the right messages, follow the quick tips below, and create direct mail that will help you grow your...

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Get 10 Don’t Miss Marketing Tips To Help Make 2012 A Success

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This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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