Bootstrap your marketing: Use mobile marketing to your advan...

Posted on Jul 29 2011 by
If you’re regularly sending emails to your customers, then you might already know the value of email campaigns. With a low capital outlay required and a high potential for return on investment, email is one of the lowest-cost marketing mediums you can employ. There are, however, special considerations for email marketers hoping to capture the attention of users viewing their emails on mobile devices. If you don’t how...


Technologies for Small Business...

Posted on Jul 26 2011 by
The world of technology is ever-changing. New ideas are emerging in the marketplace each day. Here are a few of the promising technologies you should expect to be using for your business in the near future. QR codes A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by QR bar code readers and camera phones. The code consists of black modules...


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This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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