Content Marketing – tips to get started today...

Posted on Jan 10 2012 by
 Content marketing is really just using your expertise to create interesting, relevant and compelling content that your customers and prospects will want to read.   Though getting started on creating content can be intimidating.  Here are some things to consider as you get started.  Who are you talking to? It is easy to write a letter to a friend because you know so much about them.  The same applies to your...

Read more ››

How to Grow Your Blog with the Rule of 10 by Neil Patel...

Posted on Jan 06 2012 by
 According to Seth Godin, the secret of marketing is: the first ten. So who are the ten? These are your early customers, the ten people who will listen, read or buy whatever you are selling. If they don’t love it, you need a new product. Which means you will have to start over. But if they love it, your idea will spread. Your business will grow… probably not as fast as you want, but faster than you could ever imagine. So...

Read more ››

New Year: New Website – 5 Easy Ways to Optimize Your W...

Posted on Jan 04 2012 by
With the New Year comes many New Year's resolutions. Lose a few pounds, be more financially responsible, etc. This year, why not improve your websites customer experiences. Your customers are the heart and soul of your business and the key to your businesses success. The development of multiple channels is important, but many small businesses discount the value of site redesign strategies and simple modifications...

Read more ››

2012 Planning From Starr Hall...

Posted on Dec 21 2011 by
Getting Your Biz Ready for 2012 December 19th, 2011 | Author: starrhall It is that time of year again, a time to look at what you have accomplished this year and what you need to set in place to grow your business next year. I call this the year end check system- Failure check, success check, change check. Where can I learn from my failures, successes and where can I change? I have made it a tradition with my...

Read more ››

Take a Few Minutes Each Day to Plan for the Future...

Posted on Dec 19 2011 by
Entrepreneurs have to wear many hats when a business is just starting. Many things need to be delegated to others in order for the business to run smoothly and there are a few things that you must do yourself. If you can create a habit of performing these 5 things every day, some for just a few minutes, then you will see your business grow right alongside your dreams: 1. Plan for the future a few minutes each day. Assume...

Read more ››

You know your customers, but do you understand them?...

Posted on Dec 09 2011 by
You probably know your customers, but do you really understand them?  Knowing your customers -- information typically collected by a business -- means you generally know who they are demographically, their age, gender, location, etc.  Most small businesses do a good job on this front.  When it comes to understanding customers, however, many companies come up short. If you desire to possess a true understanding your...

Read more ››

Small Business Guide to LinkedIN...

Posted on Dec 08 2011 by
Many small businesses haven't taken advantage of utilizing LinkedIn.com to expand their network and grow their business. When used effectively, Linkedin can help businesses gain new business leads, collaborate with other like-minded business owners, and get help from others. Here are some simple ways to optimize your business profile to get more out of LinkedIn: Create a Vanity URL By default, LinkedIn assigns you a...

Read more ››

Google+ Business Page Strategies from Chris Brogan...

Posted on Dec 06 2011 by
We had an opportunity to interview best-selling author Chris Brogan. His company, Human Business Works, helps companies with customer acquisition, nurturing and engaging potential customers, and community building.   His books Trust Agents and Social Media 101 are excellent resources for any small business owner who wants to use social media to promote his or her business effectively. And Chris Brogan's blog is...

Read more ››

Are You Up To The Task Of Running A Start Up?...

Posted on Dec 05 2011 by
Sure, the idea of running your own show, being your own boss, making your own money is a common dream.  But what most people don't realize is that startups involve a lot of time, energy and often money.  Although it may seem rewarding to start up your own company, it can be brutally painful.  If you are still unsure, read on... Can You Work With A Partner?  When it comes to starting a business, I'd say you'd ideally...

Read more ››

Small Business Saturday – Part X...

Posted on Nov 15 2011 by
Keep the Momentum Going! Like its Black Friday and Cyber Monday predecessors, Small Business Saturday is the kickoff to the holiday shopping season. As you prepare for Small Business Saturday, keep in mind this is just the beginning. Create a plan to keep the momentum going all year long. Here are some things to consider: Capture email addresses for your customers and prospects so that you can begin an ongoing dialogue...

Read more ››

Get 10 Don’t Miss Marketing Tips To Help Make 2012 A Success

About

This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

Subscribe by Email

Enter your email address:

Delivered by FeedBurner

Blog Topics

Join us on FB