Using direct mail to drive higher online sales...

Posted on Aug 09 2011 by
Multi-channel marketing strategies combine marketing channels to increase results. As a small business you may be tempted to put your limited marketing investment into a single-channel marketing campaign such as email only, or search only. However, recent data publised in a study by the US Postal Service and Deliver Magazine entitled  "How Direct Mail Strengthens Online Sales" suggests that you should consider...

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Advantages of Direct Mail Marketing...

Posted on Aug 04 2011 by
A business’s success in Direct Mail Marketing depends on the type of the business and how diligently it is done. There are certain businesses that are a great fit, especially the ones that require building a local presence or presence in defined geographies. However, there are certain businesses that are not such a good fit. For example, businesses that rely primarily on internet users and have products and services that...

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8 Don’ts And 1 Do – When It Comes To Marketing O...

Posted on Jul 31 2011 by
I recently asked some of my entrepreneurial friends what online marketing drivers have been the most ineffective for their business and why.  (Included in the sampling are a small business wholesaler, a retailer, a realtor, an accountant, and a baker just to name a few.)  Here are the most common answers. 1. DISPLAY ADVERTISING Most often, display advertising, especially on a CPM basis, is pretty tricky.  This is...

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Bootstrap your marketing: Market your business in unlikely p...

Posted on Jul 14 2011 by
Welcome to part two of this multipart series on bootstrapping your marketing. Here’s a quick, easy way to promote your business with all of your outgoing documents....

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Should you clip coupons from your marketing budget?...

Posted on Jun 21 2011 by
I admit it -  I've used Groupon to get a great deal. Though I will confess that when I purchased my first Groupon to the wine bar at the Ritz Carlton I had to question whether it was socially acceptable to use a coupon at an upscale venue.  I've never been the type to clip coupons.  But for 50% off wine and cheese tasting, even I was willing to try.  The experience was very positive, as was the wine...

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This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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