5 Tips to Improve Your Marketing Mix...

Posted on Jan 31 2012 by
It’s not about one marketing piece, it’s about the whole thing. To be effective, your business needs a presence both offline and online. It needs to use print and digital marketing tools. It needs both advertising (paid) and publicity (free). It’s the marketing mix that gets and keeps your company message “out there” in front of your target audience. Here are five marketing mix tips to seriously consider and...

Read more ››

Take a Few Minutes Each Day to Plan for the Future...

Posted on Dec 19 2011 by
Entrepreneurs have to wear many hats when a business is just starting. Many things need to be delegated to others in order for the business to run smoothly and there are a few things that you must do yourself. If you can create a habit of performing these 5 things every day, some for just a few minutes, then you will see your business grow right alongside your dreams: 1. Plan for the future a few minutes each day. Assume...

Read more ››

Small Business Saturday – Part X...

Posted on Nov 15 2011 by
Keep the Momentum Going! Like its Black Friday and Cyber Monday predecessors, Small Business Saturday is the kickoff to the holiday shopping season. As you prepare for Small Business Saturday, keep in mind this is just the beginning. Create a plan to keep the momentum going all year long. Here are some things to consider: Capture email addresses for your customers and prospects so that you can begin an ongoing dialogue...

Read more ››

Small Business Saturday – Part VII...

Posted on Nov 03 2011 by
Build a Small Business Saturday campaign. Make the most of Small Business Saturday by creating a multichannel marketing campaign plan now. Here are some things to consider as you build out your own Small Business Saturday campaign: Create a complete campaign that leverages different ways to communicate with your customers and extend your reach to new prospects. Sequencing your outreach is critical. You want to be relevant,...

Read more ››

This Holiday Season Help Your Website Make Money...

Posted on Nov 01 2011 by
During the 2010 holiday season, many retail websites failed to meet the performance demands of consumers who expect web pages to download in two seconds or less - even during peak traffic periods.  End user abandonment rates rise 8% with an extra two seconds of wait time, meaning that slow websites can have a negative impact on revenues and profitability, as well as brand and consumer loyalty. 3 common mistakes shared by...

Read more ››

Small Business Saturday – Part V...

Posted on Oct 27 2011 by
Create buzz with direct mail. Make sure you generate buzz for your business on Small Business Saturday! For some customers, your holiday ads and direct mail will be their first introduction to your business, so you want to make a good impression and inspire them to buy.   The most effective forms of direct mail include some type of offer. To determine the most effective offer, ask yourself, "What do I want to accomplish...

Read more ››

Three Ways to Give Your Marketing a Facelift...

Posted on Oct 21 2011 by
It’s easy to get into a marketing rut from time to time. You keep sending the same types of emails to the same list, and you keep getting the same result: lackluster sales. What gives? It’s time to overhaul your marketing. Don’t get overwhelmed by the process. Just start small with the three ideas below, and your marketing will likely improve almost immediately.   Limited-Time Offers “For a limited...

Read more ››

Preparing for Small Business Saturday – Part II...

Posted on Oct 18 2011 by
Welcome back to our series on getting your business ready for November 26th - Small Business Saturday.  Part II focuses on how you can find new, ideal prospects and create a local following. No matter what kind of business you run, Small Business Saturday and the holiday season offer numerous opportunities to boost your visibility among new customers. So while you may be putting a lot of effort into your newsletter or...

Read more ››

Quick And Easy Tips To Leverage Your Existing Customers...

Posted on Oct 11 2011 by
 How is an existing customer supposed to feel when you send a form letter inviting her to sample your product or service and become a new customer? Mistakes like this unnecessarily alienate otherwise happy customers—and might even send them into the arms of competitor who can remember their name. Your best defense is a two-pronged offense that combines meticulous database management with a solid content...

Read more ››

Three quick ways to make the most of direct mail...

Posted on Aug 26 2011 by
Despite the proliferance of email, direct mail remains a critical component of any good marketing program — but it must be engaging and interactive to be effective. Creating personal connections with your customers via direct mail will help to get your mailers noticed and will produce results. To ensure you send the right messages, follow the quick tips below, and create direct mail that will help you grow your...

Read more ››

Get 10 Don’t Miss Marketing Tips To Help Make 2012 A Success

About

This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

Subscribe by Email

Enter your email address:

Delivered by FeedBurner

Blog Topics

Join us on FB