5 Tips to Improve Your Marketing Mix...

Posted on Jan 31 2012 by
It’s not about one marketing piece, it’s about the whole thing. To be effective, your business needs a presence both offline and online. It needs to use print and digital marketing tools. It needs both advertising (paid) and publicity (free). It’s the marketing mix that gets and keeps your company message “out there” in front of your target audience. Here are five marketing mix tips to seriously consider and...

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Why Tracking Marketing Metrics Can Pay Off...

Posted on Jan 27 2012 by
We have all heard the old adage that half of all advertising dollars are wasted; the problem lies in figuring out which half. The numbers become even more interesting (or alarming) when one examines the typical response rates for conventional (and unconventional) media. Most direct marketers are happy to achieve a response rate of 1 percent to 2 percent -- or 2 percent to 4 percent if they include a telemarketing...

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Whip Your Website into Shape With These 7 Tips...

Posted on Jan 19 2012 by
How often do you, as a business owner look at your company’s website?  No, seriously – do you recall the last time you looked at every page, clicked every link and read every word on it? If it's been a while, it's probably time to refresh both your site's content and its look. Here 7 easy things you can do to give your site a tune-up. Get Back To Basics And Simplify.  Look at each page of your site and ask...

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Content Marketing – tips to get started today...

Posted on Jan 10 2012 by
 Content marketing is really just using your expertise to create interesting, relevant and compelling content that your customers and prospects will want to read.   Though getting started on creating content can be intimidating.  Here are some things to consider as you get started.  Who are you talking to? It is easy to write a letter to a friend because you know so much about them.  The same applies to your...

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New Year: New Website – 5 Easy Ways to Optimize Your W...

Posted on Jan 04 2012 by
With the New Year comes many New Year's resolutions. Lose a few pounds, be more financially responsible, etc. This year, why not improve your websites customer experiences. Your customers are the heart and soul of your business and the key to your businesses success. The development of multiple channels is important, but many small businesses discount the value of site redesign strategies and simple modifications...

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Small Business Saturday – Part X...

Posted on Nov 15 2011 by
Keep the Momentum Going! Like its Black Friday and Cyber Monday predecessors, Small Business Saturday is the kickoff to the holiday shopping season. As you prepare for Small Business Saturday, keep in mind this is just the beginning. Create a plan to keep the momentum going all year long. Here are some things to consider: Capture email addresses for your customers and prospects so that you can begin an ongoing dialogue...

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Tips To Optimize Holiday Traffic...

Posted on Nov 14 2011 by
1. Review your marketing campaign calendar for this holiday season and make certain you have "echo messaging" set up to reinforce your acquisition and retention programs. 2. Cart Abandonment - use seasonal shipping urgency to emphasize your saved-cart message.  For example, "We Saved Your Cart!  Still time to get your gifts by the holidays!" 3. Product Badges - try product badging to promote seasonal callouts. ...

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Quick and Easy Ways to Create New Content...

Posted on Sep 23 2011 by
So you’ve created an email newsletter and a blog. You’ve filled them with relevant content, promotional offers and information about your company. Great! Now ask yourself: Can you keep up with it?   Unfortunately, many small businesses find they don’t have the bandwidth to churn out new content on a regular basis. As a result, things like e-newsletters and blogs go stale and lose readership due to the lack of...

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Get 10 Don’t Miss Marketing Tips To Help Make 2012 A Success

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This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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