Trends

Marketing trends, graphs, and charts.

Strategies To Encourage Long-Term Customer Loyalty...

Posted on Feb 10 2012 by
The key to growing a healthy business in a tough economy is to have a base of repeat customers providing a steady stream of revenues. As a small business owner, having a loyalty program can set your company apart from the competition.  Below are several strategies you can initiate to foster more customer loyalty.  (Remember, good old-fashioned customer service is what can differentiate your business from the big...

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Free Marketing by way of Customer Feedback...

Posted on Feb 09 2012 by
Shaping Your Product/Service Customer feedback is probably one of the best ways to make your business successful. Think of it like this; through negative feedback, you can shape your product/service into something you know the market will love. Most people think that bad feedback comes from people they have never even done business with, or with some of their 'bad' clients, so they decide to ignore it. This is, in fact,...

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Starr Hall’s Tips On: How to Build a Fan-Worthy Facebo...

Posted on Feb 07 2012 by
Starr Hall posted her blog on February 6th, 2012.  Read more here. As Facebook continues to enhance its fan page options, businesses are not only struggling to keep up with the changes, but they also are still trying to figure out how to brand and market their pages. Because of some of the changes, strategies you used just last month to increase your "likes" and interactions with fans may not be as effective. Here are...

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4 Reasons Why Haters Are Good for Your Company...

Posted on Feb 03 2012 by
Your company will always have haters, those unhappy customers who go out of their way to trash your product, service or customer service at every opportunity. They often find their way onto social media, thanks to the low barrier of entry and promise that any invisible comment can find its way onto the highly visible first page of Google results. But such negativity can actually be good for your business. Here's why: They...

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3 Ways to Build Customers’ Trust Online...

Posted on Jan 25 2012 by
With online retail in particular, trust is a critical element in building sales. Here's how to demonstrate your company's reliability. Any selling relationship has a lot to do with trust. A salesperson needs to be able to listen, to understand the buyer's situation, and to know his or her product; vendor name and experience also help break down barriers to doing business. In online sales, trust can be even more...

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CES 2012: A Preview for Small Business...

Posted on Jan 10 2012 by
Technology enthusiasts from all over the world are descending on Las Vegas this week for the 2012 International Consumer Electronics Show (CES), which kicks off tomorrow. Most consumers will be on the hunt for advancements in products including smart cars, smartphones and high-definition televisions. But small-business owners can also find value at this massive electronics show. For example, there will be advancements in...

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You know your customers, but do you understand them?...

Posted on Dec 09 2011 by
You probably know your customers, but do you really understand them?  Knowing your customers -- information typically collected by a business -- means you generally know who they are demographically, their age, gender, location, etc.  Most small businesses do a good job on this front.  When it comes to understanding customers, however, many companies come up short. If you desire to possess a true understanding your...

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Small Business Guide to LinkedIN...

Posted on Dec 08 2011 by
Many small businesses haven't taken advantage of utilizing LinkedIn.com to expand their network and grow their business. When used effectively, Linkedin can help businesses gain new business leads, collaborate with other like-minded business owners, and get help from others. Here are some simple ways to optimize your business profile to get more out of LinkedIn: Create a Vanity URL By default, LinkedIn assigns you a...

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Google+ Business Page Strategies from Chris Brogan...

Posted on Dec 06 2011 by
We had an opportunity to interview best-selling author Chris Brogan. His company, Human Business Works, helps companies with customer acquisition, nurturing and engaging potential customers, and community building.   His books Trust Agents and Social Media 101 are excellent resources for any small business owner who wants to use social media to promote his or her business effectively. And Chris Brogan's blog is...

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Are You Up To The Task Of Running A Start Up?...

Posted on Dec 05 2011 by
Sure, the idea of running your own show, being your own boss, making your own money is a common dream.  But what most people don't realize is that startups involve a lot of time, energy and often money.  Although it may seem rewarding to start up your own company, it can be brutally painful.  If you are still unsure, read on... Can You Work With A Partner?  When it comes to starting a business, I'd say you'd ideally...

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