Small Business Tips

Learn tips and advice on managing improving your small business marketing.

Small Business Saturday – Part IV...

Posted on Oct 25 2011 by
Last year, more than 1.2 million consumers participated in Small Business Saturday. It is expected that the event will grow significantly again this year. Now is the time to start building your own momentum.  And, good place to start is with your own customer and prospect list. Use the time leading up to Small Business Saturday to collect customer information through your Website, such as email addresses, product preferences...

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Leadership Tips for Small Business Owner...

Posted on Oct 25 2011 by
As the owner of your company you are responsible for casting the vision of your company and then communicating that vision to your employees. Without a leader who develops and communicates a vision for the company, employees will wander about their day jobs aimlessly. Your mission is to transfer your passion to your employees through the communication of your vision. Here are three tips to communicate your vision: 1....

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Four Online Tips For Offline Companies...

Posted on Oct 21 2011 by
  We live in an age when many companies have an online-only presence. For most enterprises, a website serves a slightly different purpose—augmenting an already well-established business that conducts the lion's share of its merchandising offline. These brick-and-mortar companies often struggle to adapt their messaging for an online audience, and their sometimes-clumsy web presence might actually hinder the image they...

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Small Business Saturday – Part III...

Posted on Oct 20 2011 by
This is Part III in our series of posts about how you can better prepare your business for Small Business Saturday - November 26. Take advantage of Small Business Saturday resources Do you need some help making the most of this day? Check out the Small Business Saturday Facebook page  as well as the FAQ page for some useful resources and information. Contact businesses in your area as they may be interested in...

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Preparing for Small Business Saturday – Part II...

Posted on Oct 18 2011 by
Welcome back to our series on getting your business ready for November 26th - Small Business Saturday.  Part II focuses on how you can find new, ideal prospects and create a local following. No matter what kind of business you run, Small Business Saturday and the holiday season offer numerous opportunities to boost your visibility among new customers. So while you may be putting a lot of effort into your newsletter or...

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Five Ways To Handle Negative Comments...

Posted on Oct 17 2011 by
While brand bashing is nothing new, the tools of the web and social media make the comments from "meanies" even more lasting and impressionable.  Whether bad-mouthing a product via Twitter or leaving a scathing review on Yelp, unhappy customers—or mischievous competitors—can and will sully your business, often through anonymous accounts.  Can and should you fight back?  Yes, here's how to do that. 1. First of...

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How to Prepare for Small Business Saturday...

Posted on Oct 13 2011 by
The holiday shopping season is quickly approaching, and with it comes multiple opportunities to increase exposure with your target audience. Along with Black Friday and Cyber Monday, we now have Small Business Saturday® to help kick off the holiday shopping season and capture some of the buying momentum often only experienced by large retailers.  Led by American Express, Small Business Saturday got its start in 2010 as a...

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Quick And Easy Tips To Leverage Your Existing Customers...

Posted on Oct 11 2011 by
 How is an existing customer supposed to feel when you send a form letter inviting her to sample your product or service and become a new customer? Mistakes like this unnecessarily alienate otherwise happy customers—and might even send them into the arms of competitor who can remember their name. Your best defense is a two-pronged offense that combines meticulous database management with a solid content...

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Small Business Marketing Resources – An Interview With...

Posted on Oct 10 2011 by
Seth Godin doesn’t need an introduction. You already know about his books and blog.  And simply highlighting some of his other achievements wouldn't do him justice anyway.  This interview focuses on what you might not know about Seth, and getting to know what drives him to be a successful artist and business man. Seth shares the following in this insightful interview: His business ventures starting at age...

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3 Steps to Start Using Twitter...

Posted on Oct 04 2011 by
Marketing used to be a one-way street. Companies would push their advertising message to the masses and hope it stuck. Nowadays social networking websites have opened the door for consumers to respond to the marketing messages with their own voice. Twitter is one of the channels where consumers have become particularly vocal about their loved (or hated) brands and businesses. Many old school marketers and companies think it's...

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    This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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