Small Business Marketing

Learn about small business marketing tactics.

The Truth About Testimonials...

Posted on Sep 08 2011 by
One effective (and very affordable might I add) marketing tool you can offer is a heartfelt testimonial from a pleased customer.  Why?  Think of it this way.  If you go ahead and tell the world how amazing you are, your business is, etc. few people will believe it.  But, if someone else raves about you or your business, it's a whole different ball game.  Here are a few suggestions that will help you get testimonials from...

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Find out more about your customers and market...

Posted on Sep 02 2011 by
In today’s digital universe, finding customers sometimes can feel like a game of “Where’s Waldo?” While there might be people everywhere, you don’t need to be a marketing guru to figure out that not all of them are going to buy from you. So what’s an entrepreneur to do in order to find the right customers? One place to start is with good information. That’s why I wanted to tell you about our new Market...

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5 Tips For Creating Effective Newsletters...

Posted on Aug 30 2011 by
Newsletters can be a powerful weapon in your marketing arsenal.  They help to not only create your brand recognition, but also help increase trust and establish you as the expert.  Who wouldn't want that?  Here are a few tips to help you take your newsletters to the next level. 1. KNOW YOUR READERS Although your newsletter should promote your business, its primary function is to build relationships with new...

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Three quick ways to make the most of direct mail...

Posted on Aug 26 2011 by
Despite the proliferance of email, direct mail remains a critical component of any good marketing program — but it must be engaging and interactive to be effective. Creating personal connections with your customers via direct mail will help to get your mailers noticed and will produce results. To ensure you send the right messages, follow the quick tips below, and create direct mail that will help you grow your...

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Two Business Mistakes To Avoid When It Comes To Your Employe...

Posted on Aug 23 2011 by
If you've been an entrepreneur for a handful of years, you might think you have everything figured out when it comes to your employees.  Right?  Sadly, you may not.   Don't get me wrong, by now you know what you're doing and how to best run your business.  But just like your first day as an entrepreneur,  you may still be making some mistakes.  They may not be the same rookie mistakes as you've made before, but rather...

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Using direct mail to drive higher online sales...

Posted on Aug 09 2011 by
Multi-channel marketing strategies combine marketing channels to increase results. As a small business you may be tempted to put your limited marketing investment into a single-channel marketing campaign such as email only, or search only. However, recent data publised in a study by the US Postal Service and Deliver Magazine entitled  "How Direct Mail Strengthens Online Sales" suggests that you should consider...

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Advantages of Direct Mail Marketing...

Posted on Aug 04 2011 by
A business’s success in Direct Mail Marketing depends on the type of the business and how diligently it is done. There are certain businesses that are a great fit, especially the ones that require building a local presence or presence in defined geographies. However, there are certain businesses that are not such a good fit. For example, businesses that rely primarily on internet users and have products and services that...

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8 Don’ts And 1 Do – When It Comes To Marketing O...

Posted on Jul 31 2011 by
I recently asked some of my entrepreneurial friends what online marketing drivers have been the most ineffective for their business and why.  (Included in the sampling are a small business wholesaler, a retailer, a realtor, an accountant, and a baker just to name a few.)  Here are the most common answers. 1. DISPLAY ADVERTISING Most often, display advertising, especially on a CPM basis, is pretty tricky.  This is...

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Technologies for Small Business...

Posted on Jul 26 2011 by
The world of technology is ever-changing. New ideas are emerging in the marketplace each day. Here are a few of the promising technologies you should expect to be using for your business in the near future. QR codes A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by QR bar code readers and camera phones. The code consists of black modules...

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When It Comes To Your Competition – See What Your Cust...

Posted on Jul 25 2011 by
Here are a few questions you'll need to ask yourself when it comes to how your customers perceive you versus your competition. When you begin to think about competitive analysis, ask yourself this: What do my customers actually see when they compare my business to my competitors'?  After all, your customers' perspective is the only one that counts. Therefore knowing and understanding what your customer sees is the most...

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    This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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