Small Business Marketing

The Truth About Testimonials

Posted on Sep 08 2011 by

Here are a few suggestions that will help you get testimonials from your customers.

Find out more about your customers and market

Posted on Sep 02 2011 by

In today’s digital universe, finding customers sometimes can feel like a game of “Where’s Waldo?” While there might be people everywhere, you don’t need to be a marketing guru to figure out that not all of them are going to buy from you. So what’s an entrepreneur to do in order to find the right […]

5 Tips For Creating Effective Newsletters

Posted on Aug 30 2011 by

Newsletters can be a powerful weapon in your marketing arsenal. Check out these tips so you can create engaging newsletters for your target audience.

Three quick ways to make the most of direct mail

Posted on Aug 26 2011 by

Despite the proliferance of email, direct mail remains a critical component of any good marketing program — but it must be engaging and interactive to be effective. Creating personal connections with your customers via direct mail will help to get your mailers noticed and will produce results. To ensure you send the right messages, follow […]

Two Business Mistakes To Avoid When It Comes To Your Employees

Posted on Aug 23 2011 by

When it comes to your employees, avoid these two common business mistakes.

Using direct mail to drive higher online sales

Posted on Aug 09 2011 by

The marriage of offline and online marketing –direct mail drives higher online sales and increased revenue.

Advantages of Direct Mail Marketing

Posted on Aug 04 2011 by

A business’s success in Direct Mail Marketing depends on the type of the business and how diligently it is done. There are certain businesses that are a great fit, especially the ones that require building a local presence or presence in defined geographies. However, there are certain businesses that are not such a good fit. […]

8 Don’ts And 1 Do – When It Comes To Marketing Online

Posted on Jul 31 2011 by

Calling out the online marketing avenues that have been the most ineffective for some small businesses and why.

Technologies for Small Business

Posted on Jul 26 2011 by

The world of technology is ever-changing. New ideas are emerging in the marketplace each day. Here are a few of the promising technologies you should expect to be using for your business in the near future. QR codes A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that […]

When It Comes To Your Competition – See What Your Customer Sees

Posted on Jul 25 2011 by

Conduct your own competitive analysis from your customers’ perspective. Knowing and understanding what the customer sees is the most important competitive anlaysis you can do.