Small Business Marketing

Learn about small business marketing tactics.

How does Experian’s Mortgage Database work?...

Posted on Sep 03 2013 by
Property managers, real estate agents, banks and credit unions can find great benefit from Experian’s Mortgage Database to help them find leads and better understand their customers and prospects in the area. The list makes it easier to target prospects for refinancing, home-equity products or second mortgages before competitors. Experian® gathers the most commonly requested mortgage data from public records to help...

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Why is the New Homeowner Database becoming more popular?...

Posted on Aug 27 2013 by
Experian’s New Homeowner Database offers small businesses the opportunity to target a highly profitable market that is actively looking to make purchases. This database is becoming more popular because our customers are finding that they can get their name out to new clients in the neighborhood before their competition does. Direct-mail marketing campaigns prove to be a highly effective advertising technique that allows...

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What should you be posting on Facebook or tweeting on Twitte...

Posted on Feb 17 2012 by
What is everyone talking about? Being involved in social media marketing, doesn’t mean you should be talking about what you ate for lunch. After all, this is an important marketing tool for your business. Leave the personal stuff for your personal pages or accounts. Things that are compelling or interesting enough to make people want to check back and see what you post next. Important information that attracts people...

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4 Quick Marketing Lessons: Some Learned The Hard Way...

Posted on Feb 16 2012 by
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?  I mean for a business, or any dream for that matter, to work we can’t just care a little bit, we have to go all in. Likewise, we can’t manage a little bit or market a little bit – we have...

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Free Marketing by way of Customer Feedback...

Posted on Feb 09 2012 by
Shaping Your Product/Service Customer feedback is probably one of the best ways to make your business successful. Think of it like this; through negative feedback, you can shape your product/service into something you know the market will love. Most people think that bad feedback comes from people they have never even done business with, or with some of their 'bad' clients, so they decide to ignore it. This is, in fact,...

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Starr Hall’s Tips On: How to Build a Fan-Worthy Facebo...

Posted on Feb 07 2012 by
Starr Hall posted her blog on February 6th, 2012.  Read more here. As Facebook continues to enhance its fan page options, businesses are not only struggling to keep up with the changes, but they also are still trying to figure out how to brand and market their pages. Because of some of the changes, strategies you used just last month to increase your "likes" and interactions with fans may not be as effective. Here are...

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4 Reasons Why Haters Are Good for Your Company...

Posted on Feb 03 2012 by
Your company will always have haters, those unhappy customers who go out of their way to trash your product, service or customer service at every opportunity. They often find their way onto social media, thanks to the low barrier of entry and promise that any invisible comment can find its way onto the highly visible first page of Google results. But such negativity can actually be good for your business. Here's why: They...

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Access a World Of Insights For Small Businesses...

Posted on Feb 02 2012 by
We regularily publish white papers, tip books, interviews with small business experts and research on industry-relevant topics and issues you may find useful for your business. Be sure to visit our Small Business resource document library and download the various documents you're interested...

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5 Tips to Improve Your Marketing Mix...

Posted on Jan 31 2012 by
It’s not about one marketing piece, it’s about the whole thing. To be effective, your business needs a presence both offline and online. It needs to use print and digital marketing tools. It needs both advertising (paid) and publicity (free). It’s the marketing mix that gets and keeps your company message “out there” in front of your target audience. Here are five marketing mix tips to seriously consider and...

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Why Tracking Marketing Metrics Can Pay Off...

Posted on Jan 27 2012 by
We have all heard the old adage that half of all advertising dollars are wasted; the problem lies in figuring out which half. The numbers become even more interesting (or alarming) when one examines the typical response rates for conventional (and unconventional) media. Most direct marketers are happy to achieve a response rate of 1 percent to 2 percent -- or 2 percent to 4 percent if they include a telemarketing...

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    Get 10 Don’t Miss Marketing Tips To Help Make 2012 A Success

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    This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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