Research

Find benchmark reports, trends, and analysis from Experian small business research.

Free Marketing by way of Customer Feedback...

Posted on Feb 09 2012 by
Shaping Your Product/Service Customer feedback is probably one of the best ways to make your business successful. Think of it like this; through negative feedback, you can shape your product/service into something you know the market will love. Most people think that bad feedback comes from people they have never even done business with, or with some of their 'bad' clients, so they decide to ignore it. This is, in fact,...

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Access a World Of Insights For Small Businesses...

Posted on Feb 02 2012 by
We regularily publish white papers, tip books, interviews with small business experts and research on industry-relevant topics and issues you may find useful for your business. Be sure to visit our Small Business resource document library and download the various documents you're interested...

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Why Tracking Marketing Metrics Can Pay Off...

Posted on Jan 27 2012 by
We have all heard the old adage that half of all advertising dollars are wasted; the problem lies in figuring out which half. The numbers become even more interesting (or alarming) when one examines the typical response rates for conventional (and unconventional) media. Most direct marketers are happy to achieve a response rate of 1 percent to 2 percent -- or 2 percent to 4 percent if they include a telemarketing...

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Small Business Saturday – Part VIII...

Posted on Nov 08 2011 by
Tip #8 focuses on getting social. More than 9 million small businesses have Facebook accounts. Are you one of them? Most small businesses often rely on word-of-mouth marketing to grow their businesses. The explosion of social media has made word of mouth available at an unprecedented scale. If you haven’t set up your Facebook account, now is a great time to do so. Don’t forget about other popular social sites like...

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Find out more about your customers and market...

Posted on Sep 02 2011 by
In today’s digital universe, finding customers sometimes can feel like a game of “Where’s Waldo?” While there might be people everywhere, you don’t need to be a marketing guru to figure out that not all of them are going to buy from you. So what’s an entrepreneur to do in order to find the right customers? One place to start is with good information. That’s why I wanted to tell you about our new Market...

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Ready For The Holiday Season? Give A Boost To Your Year End ...

Posted on Sep 02 2011 by
The holidays are an important time of year for marketers, who are looking to boost profits and find more customers. In this crucial season, you need to be attentive to insights from previous holidays and apply that information to your marketing strategy. Here we offer some industry wide statistics and facts to help prepare you for the winter months ahead, along with some tips on how to create lasting holiday marketing...

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    Get 10 Don’t Miss Marketing Tips To Help Make 2012 A Success

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    This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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