Products

Learn about Experian small business products to help you improve your marketing efforts.

How does Experian’s Mortgage Database work?...

Posted on Sep 03 2013 by
Property managers, real estate agents, banks and credit unions can find great benefit from Experian’s Mortgage Database to help them find leads and better understand their customers and prospects in the area. The list makes it easier to target prospects for refinancing, home-equity products or second mortgages before competitors. Experian® gathers the most commonly requested mortgage data from public records to help...

Read more ››

Why is the New Homeowner Database becoming more popular?...

Posted on Aug 27 2013 by
Experian’s New Homeowner Database offers small businesses the opportunity to target a highly profitable market that is actively looking to make purchases. This database is becoming more popular because our customers are finding that they can get their name out to new clients in the neighborhood before their competition does. Direct-mail marketing campaigns prove to be a highly effective advertising technique that allows...

Read more ››

Free Marketing by way of Customer Feedback...

Posted on Feb 09 2012 by
Shaping Your Product/Service Customer feedback is probably one of the best ways to make your business successful. Think of it like this; through negative feedback, you can shape your product/service into something you know the market will love. Most people think that bad feedback comes from people they have never even done business with, or with some of their 'bad' clients, so they decide to ignore it. This is, in fact,...

Read more ››

Access a World Of Insights For Small Businesses...

Posted on Feb 02 2012 by
We regularily publish white papers, tip books, interviews with small business experts and research on industry-relevant topics and issues you may find useful for your business. Be sure to visit our Small Business resource document library and download the various documents you're interested...

Read more ››

Not All Marketing Lists Are Created Equal...

Posted on Jan 25 2012 by
You’re ready to launch your next big direct marketing campaign.  The offer is set, the creative piece is ready, now you need to determine who to send it to.  You’ve put in a tremendous effort to create an attractive direct marketing piece with a great offer.  Effective marketing is all about getting the right message, to the right prospect, at the right time.  When it comes to getting your message to the right...

Read more ››

Whip Your Website into Shape With These 7 Tips...

Posted on Jan 19 2012 by
How often do you, as a business owner look at your company’s website?  No, seriously – do you recall the last time you looked at every page, clicked every link and read every word on it? If it's been a while, it's probably time to refresh both your site's content and its look. Here 7 easy things you can do to give your site a tune-up. Get Back To Basics And Simplify.  Look at each page of your site and ask...

Read more ››

Finding the Right Prospects For Your Business...

Posted on Jan 17 2012 by
If you want more of the right kind of customers for your business... If you want to increase sales and customer loyalty... Check out this video...

Read more ››

CES 2012: A Preview for Small Business...

Posted on Jan 10 2012 by
Technology enthusiasts from all over the world are descending on Las Vegas this week for the 2012 International Consumer Electronics Show (CES), which kicks off tomorrow. Most consumers will be on the hunt for advancements in products including smart cars, smartphones and high-definition televisions. But small-business owners can also find value at this massive electronics show. For example, there will be advancements in...

Read more ››

2012 Planning From Starr Hall...

Posted on Dec 21 2011 by
Getting Your Biz Ready for 2012 December 19th, 2011 | Author: starrhall It is that time of year again, a time to look at what you have accomplished this year and what you need to set in place to grow your business next year. I call this the year end check system- Failure check, success check, change check. Where can I learn from my failures, successes and where can I change? I have made it a tradition with my...

Read more ››

Small Business Saturday – Part VI...

Posted on Nov 01 2011 by
Engage Your Existing Customers With The Ease Of Email Differentiate your marketing for Small Business Saturday and the upcoming holiday season. Understand that as the holiday shopping season goes full throttle, so do the marketing messages that prospects receive. Make your message clear and concise. That means shorter emails, fewer emails and emails that are more effective. As with direct-mail coupons, you can use email...

Read more ››

    Get 10 Don’t Miss Marketing Tips To Help Make 2012 A Success

    About

    This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

    Subscribe by Email

    Enter your email address:

    Delivered by FeedBurner

    Blog Topics

    Join us on FB