Marketing Tools

How to Prepare for Small Business Saturday

Posted on Oct 13 2011 by

Make sure you are prepared to drive more traffic during the holiday season.

Email Responsibly. Taking a closer look at the world of email marketing

Posted on Sep 30 2011 by

Taking a closer look at the world of email marketing

12 Technology Mistakes to Avoid

Posted on Sep 27 2011 by

Tweet Have you ever had that ominous hunch that something bad is going to happen – and then it does? Unfortunately, this gut-wrenching feeling is far-too-familiar for small businesses facing the complexity of information technology. By its nature, IT is a confusing, expensive and forever-changing animal. Hardware and software sometimes become obsolete within months, let [...]

Your Company Website – Keep It Simple

Posted on Sep 14 2011 by

Here are the top 5 bells and whistles to stay away from on your website.

The Truth About Testimonials

Posted on Sep 08 2011 by

Here are a few suggestions that will help you get testimonials from your customers.

Ready For The Holiday Season? Give A Boost To Your Year End Sales.

Posted on Sep 02 2011 by

The holidays are an important time of year for marketers, who are looking to boost profits and find more customers.

Google+ And Mobile For The SMB

Posted on Aug 08 2011 by

Tweet In the past month there have been two Google services that I’ve been keeping an eye on. First was Google+. I’m happy to say that I’m one of the 18 million users on the newest social media network. The first week it came out, I was asking everyone I knew for an invite! I [...]

8 Don’ts And 1 Do – When It Comes To Marketing Online

Posted on Jul 31 2011 by

Calling out the online marketing avenues that have been the most ineffective for some small businesses and why.

When It Comes To Your Competition – See What Your Customer Sees

Posted on Jul 25 2011 by

Conduct your own competitive analysis from your customers’ perspective. Knowing and understanding what the customer sees is the most important competitive anlaysis you can do.

Don’t Take Emotions Or Pricing For Granted

Posted on Jul 14 2011 by

If you are trying to sell something you don’t always have to appeal to your customer’s logic. If you can play off of emotions, you can easily make a sale. In many cases actually appealing ot emotion is stronger than appealing to logic.