Make sure you are prepared to drive more traffic during the holiday season.
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Tweet Have you ever had that ominous hunch that something bad is going to happen – and then it does? Unfortunately, this gut-wrenching feeling is far-too-familiar for small businesses facing the complexity of information technology. By its nature, IT is a confusing, expensive and forever-changing animal. Hardware and software sometimes become obsolete within months, let [...]
Here are the top 5 bells and whistles to stay away from on your website.
Here are a few suggestions that will help you get testimonials from your customers.
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The holidays are an important time of year for marketers, who are looking to boost profits and find more customers.
Tweet In the past month there have been two Google services that I’ve been keeping an eye on. First was Google+. I’m happy to say that I’m one of the 18 million users on the newest social media network. The first week it came out, I was asking everyone I knew for an invite! I [...]
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Calling out the online marketing avenues that have been the most ineffective for some small businesses and why.
Conduct your own competitive analysis from your customers’ perspective. Knowing and understanding what the customer sees is the most important competitive anlaysis you can do.
If you are trying to sell something you don’t always have to appeal to your customer’s logic. If you can play off of emotions, you can easily make a sale. In many cases actually appealing ot emotion is stronger than appealing to logic.
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