Marketing Tools

Learn about marketing tools to help your small business.

How does Experian’s Mortgage Database work?...

Posted on Sep 03 2013 by
Property managers, real estate agents, banks and credit unions can find great benefit from Experian’s Mortgage Database to help them find leads and better understand their customers and prospects in the area. The list makes it easier to target prospects for refinancing, home-equity products or second mortgages before competitors. Experian® gathers the most commonly requested mortgage data from public records to help...

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What should you be posting on Facebook or tweeting on Twitte...

Posted on Feb 17 2012 by
What is everyone talking about? Being involved in social media marketing, doesn’t mean you should be talking about what you ate for lunch. After all, this is an important marketing tool for your business. Leave the personal stuff for your personal pages or accounts. Things that are compelling or interesting enough to make people want to check back and see what you post next. Important information that attracts people...

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Free Marketing by way of Customer Feedback...

Posted on Feb 09 2012 by
Shaping Your Product/Service Customer feedback is probably one of the best ways to make your business successful. Think of it like this; through negative feedback, you can shape your product/service into something you know the market will love. Most people think that bad feedback comes from people they have never even done business with, or with some of their 'bad' clients, so they decide to ignore it. This is, in fact,...

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Access a World Of Insights For Small Businesses...

Posted on Feb 02 2012 by
We regularily publish white papers, tip books, interviews with small business experts and research on industry-relevant topics and issues you may find useful for your business. Be sure to visit our Small Business resource document library and download the various documents you're interested...

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Why Tracking Marketing Metrics Can Pay Off...

Posted on Jan 27 2012 by
We have all heard the old adage that half of all advertising dollars are wasted; the problem lies in figuring out which half. The numbers become even more interesting (or alarming) when one examines the typical response rates for conventional (and unconventional) media. Most direct marketers are happy to achieve a response rate of 1 percent to 2 percent -- or 2 percent to 4 percent if they include a telemarketing...

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Not All Marketing Lists Are Created Equal...

Posted on Jan 25 2012 by
You’re ready to launch your next big direct marketing campaign.  The offer is set, the creative piece is ready, now you need to determine who to send it to.  You’ve put in a tremendous effort to create an attractive direct marketing piece with a great offer.  Effective marketing is all about getting the right message, to the right prospect, at the right time.  When it comes to getting your message to the right...

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Whip Your Website into Shape With These 7 Tips...

Posted on Jan 19 2012 by
How often do you, as a business owner look at your company’s website?  No, seriously – do you recall the last time you looked at every page, clicked every link and read every word on it? If it's been a while, it's probably time to refresh both your site's content and its look. Here 7 easy things you can do to give your site a tune-up. Get Back To Basics And Simplify.  Look at each page of your site and ask...

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Tactics to Help Automate Your Marketing Efforts...

Posted on Jan 11 2012 by
If you run a business, then you most likely use tools to automate your marketing efforts…whether it’s email autoresponders to nurture leads or analytics to measure your success.  Having automation systems in place like this allows you to increase your customer size without having to grow your employee base. But are really you getting the most out of it? Or are you leaving money on the table? If you want to increase...

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How to Grow Your Blog with the Rule of 10 by Neil Patel...

Posted on Jan 06 2012 by
 According to Seth Godin, the secret of marketing is: the first ten. So who are the ten? These are your early customers, the ten people who will listen, read or buy whatever you are selling. If they don’t love it, you need a new product. Which means you will have to start over. But if they love it, your idea will spread. Your business will grow… probably not as fast as you want, but faster than you could ever imagine. So...

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2012 Planning From Starr Hall...

Posted on Dec 21 2011 by
Getting Your Biz Ready for 2012 December 19th, 2011 | Author: starrhall It is that time of year again, a time to look at what you have accomplished this year and what you need to set in place to grow your business next year. I call this the year end check system- Failure check, success check, change check. Where can I learn from my failures, successes and where can I change? I have made it a tradition with my...

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    Get 10 Don’t Miss Marketing Tips To Help Make 2012 A Success

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    This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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