Newsletters can be a powerful weapon in your marketing arsenal. Check out these tips so you can create engaging newsletters for your target audience.

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When it comes to your employees, avoid these two common business mistakes.

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Tweet An interesting thing happened while I was completing a purchase at Urban Outfitters recently. The cashier asked if I would like to have my receipt either printed or emailed to me. Without giving it much thought, I asked for a printed receipt. And then I got to thinking: Why would a retailer want to [...]

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4 ways to navigate launching a new business with a family member.

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The marriage of offline and online marketing –direct mail drives higher online sales and increased revenue.

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Tweet In the past month there have been two Google services that I’ve been keeping an eye on. First was Google+. I’m happy to say that I’m one of the 18 million users on the newest social media network. The first week it came out, I was asking everyone I knew for an invite! I [...]

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Tweet A business’s success in Direct Mail Marketing depends on the type of the business and how diligently it is done. There are certain businesses that are a great fit, especially the ones that require building a local presence or presence in defined geographies. However, there are certain businesses that are not such a good [...]

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Calling out the online marketing avenues that have been the most ineffective for some small businesses and why.

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Conduct your own competitive analysis from your customers’ perspective. Knowing and understanding what the customer sees is the most important competitive anlaysis you can do.

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There are twenty-one shoestring marketing secrets that will provide you with the right frame of mind.

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