Marketing Tips

Learn marketing tips to help your small business.

Supercharge Your Business – Make Money Faster...

Posted on Sep 22 2011 by
Do you hate how unproductive team meetings can be?  Here's what you should be doing during the week. HOLD WEEKLY TEAM MEETINGS Every Monday morning, have a meeting with your team to figure out the ONE thing you could do to increase revenue.  Then determine an exact timeframe it has to be implemented (think of 24 hours as your goal here.)  And every Friday have another meeting to discuss and review...

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Your Company Website – Keep It Simple...

Posted on Sep 14 2011 by
Many of you want your site to look as nice as possible and are more than willing to add all the bells and whistles to make it stand out to your customer base.  While this is a noble approach, it can end up costing you plenty in lost sales.  Many of your buyers will find special effects on a website cute the first time they visit, but often become quite annoyed with them on subsequent visites. Depending on how special...

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The Truth About Testimonials...

Posted on Sep 08 2011 by
One effective (and very affordable might I add) marketing tool you can offer is a heartfelt testimonial from a pleased customer.  Why?  Think of it this way.  If you go ahead and tell the world how amazing you are, your business is, etc. few people will believe it.  But, if someone else raves about you or your business, it's a whole different ball game.  Here are a few suggestions that will help you get testimonials from...

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Ready For The Holiday Season? Give A Boost To Your Year End ...

Posted on Sep 02 2011 by
The holidays are an important time of year for marketers, who are looking to boost profits and find more customers. In this crucial season, you need to be attentive to insights from previous holidays and apply that information to your marketing strategy. Here we offer some industry wide statistics and facts to help prepare you for the winter months ahead, along with some tips on how to create lasting holiday marketing...

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5 Tips For Creating Effective Newsletters...

Posted on Aug 30 2011 by
Newsletters can be a powerful weapon in your marketing arsenal.  They help to not only create your brand recognition, but also help increase trust and establish you as the expert.  Who wouldn't want that?  Here are a few tips to help you take your newsletters to the next level. 1. KNOW YOUR READERS Although your newsletter should promote your business, its primary function is to build relationships with new...

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Two Business Mistakes To Avoid When It Comes To Your Employe...

Posted on Aug 23 2011 by
If you've been an entrepreneur for a handful of years, you might think you have everything figured out when it comes to your employees.  Right?  Sadly, you may not.   Don't get me wrong, by now you know what you're doing and how to best run your business.  But just like your first day as an entrepreneur,  you may still be making some mistakes.  They may not be the same rookie mistakes as you've made before, but rather...

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Three simple rules for emailed receipts...

Posted on Aug 19 2011 by
An interesting thing happened while I was completing a purchase at Urban Outfitters recently. The cashier asked if I would like to have my receipt either printed or emailed to me. Without giving it much thought, I asked for a printed receipt. And then I got to thinking: Why would a retailer want to email a receipt? I’m probably way behind on this trend, but apparently it’s one that is gaining steam among retailers. No...

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A Must Read If You Are Thinking Of Working With Family Membe...

Posted on Aug 17 2011 by
Working with family at a small business is hardly unusual.  Often enough complications arise that relatives don't always forsee.  Most common is the fact that people simply underestimate the pressures of running a startup might put on family relationships.  If you're not careful it can severely damage both your business and the family. Having a successful professional relationship with a family member is not always...

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Using direct mail to drive higher online sales...

Posted on Aug 09 2011 by
Multi-channel marketing strategies combine marketing channels to increase results. As a small business you may be tempted to put your limited marketing investment into a single-channel marketing campaign such as email only, or search only. However, recent data publised in a study by the US Postal Service and Deliver Magazine entitled  "How Direct Mail Strengthens Online Sales" suggests that you should consider...

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Google+ And Mobile For The SMB...

Posted on Aug 08 2011 by
In the past month there have been two Google services that I’ve been keeping an eye on. First was Google+. I’m happy to say that I’m one of the 18 million users on the newest social media network. The first week it came out, I was asking everyone I knew for an invite! I was so jealous of people who got to play around with the “circles” I had been hearing about. Now that I’ve been on the network for about a month,...

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    This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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