Marketing Tips

Learn marketing tips to help your small business.

How to Prepare for Small Business Saturday...

Posted on Oct 13 2011 by
The holiday shopping season is quickly approaching, and with it comes multiple opportunities to increase exposure with your target audience. Along with Black Friday and Cyber Monday, we now have Small Business Saturday® to help kick off the holiday shopping season and capture some of the buying momentum often only experienced by large retailers.  Led by American Express, Small Business Saturday got its start in 2010 as a...

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Quick And Easy Tips To Leverage Your Existing Customers...

Posted on Oct 11 2011 by
 How is an existing customer supposed to feel when you send a form letter inviting her to sample your product or service and become a new customer? Mistakes like this unnecessarily alienate otherwise happy customers—and might even send them into the arms of competitor who can remember their name. Your best defense is a two-pronged offense that combines meticulous database management with a solid content...

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Small Business Marketing Resources – An Interview With...

Posted on Oct 10 2011 by
Seth Godin doesn’t need an introduction. You already know about his books and blog.  And simply highlighting some of his other achievements wouldn't do him justice anyway.  This interview focuses on what you might not know about Seth, and getting to know what drives him to be a successful artist and business man. Seth shares the following in this insightful interview: His business ventures starting at age...

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Five ways to ramp up your holiday sales...

Posted on Oct 07 2011 by
With the holidays approaching, there’s no time like the present to think about how to market your business to new and existing customers. Ready to ramp up your sales? Try these five quick tips for making a lasting impression this holiday season:   Beef up your customer service. There’s no quicker way to turn away customers than with poor or nonexistent customer service. Include contact phone numbers and email...

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3 Steps to Start Using Twitter...

Posted on Oct 04 2011 by
Marketing used to be a one-way street. Companies would push their advertising message to the masses and hope it stuck. Nowadays social networking websites have opened the door for consumers to respond to the marketing messages with their own voice. Twitter is one of the channels where consumers have become particularly vocal about their loved (or hated) brands and businesses. Many old school marketers and companies think it's...

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Email Responsibly. Taking a closer look at the world of ema...

Posted on Sep 30 2011 by
Thinking of including unusual discounts in emails? It might be best to keep it simple If you’ve been keeping a close eye on email offer and subject line trends over the last year, you may have noticed that ‘odd’ or unusual offers, such as 14 percent or 56 percent off, have started to appear more. The offers, such as ‘14% Off Limited Time Only!’, ‘Our weekly deal 71% off of today’s item‘, ’56% off...

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12 Technology Mistakes to Avoid...

Posted on Sep 27 2011 by
Have you ever had that ominous hunch that something bad is going to happen – and then it does? Unfortunately, this gut-wrenching feeling is far-too-familiar for small businesses facing the complexity of information technology. By its nature, IT is a confusing, expensive and forever-changing animal. Hardware and software sometimes become obsolete within months, let alone a few years. And thanks to budget restraints,...

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Ready to get started with email campaigns – don’...

Posted on Sep 27 2011 by
Email is an easy way to reach out and stay in touch with your customers.  But, because it is so easy, some small businesses may be tempted to jump in without a plan.  Here are three key considerations as you create an email strategy for your small business. What is your objective? Do you want to educate your customers?  Do you want inform them? Or are you looking to cross-sell or up-sell them?  Are you measuring...

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Quick and Easy Ways to Create New Content...

Posted on Sep 23 2011 by
So you’ve created an email newsletter and a blog. You’ve filled them with relevant content, promotional offers and information about your company. Great! Now ask yourself: Can you keep up with it?   Unfortunately, many small businesses find they don’t have the bandwidth to churn out new content on a regular basis. As a result, things like e-newsletters and blogs go stale and lose readership due to the lack of...

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Wireless Networking...

Posted on Sep 22 2011 by
Wireless Computing – Don’t Let It Leave You Exposed. Small business owners - If you travel a lot or frequent wireless cafes to conduct work, read on. For those times when you’re using a public wireless network, your data is exposed to anyone who wants to sniff it out of the air with the right technology. Of course, some web sites you visit encrypt the data between your browser and their server, but most web...

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    This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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