Marketing Tips

Learn marketing tips to help your small business.

Tips To Optimize Holiday Traffic...

Posted on Nov 14 2011 by
1. Review your marketing campaign calendar for this holiday season and make certain you have "echo messaging" set up to reinforce your acquisition and retention programs. 2. Cart Abandonment - use seasonal shipping urgency to emphasize your saved-cart message.  For example, "We Saved Your Cart!  Still time to get your gifts by the holidays!" 3. Product Badges - try product badging to promote seasonal callouts. ...

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What Has Your Website Done for You Lately?...

Posted on Nov 14 2011 by
Is your site optimized for holiday traffic? If it isn’t, you risk sending visitors clicking away — resulting in lost sales, a weakened brand image and an overall poor impression of your business.   This holiday season, make sure customers stick around when they visit your site by incorporating holiday-centric navigation. Make it easy for visitors to see your special sales, gift guides, top-rated products and...

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How to Launch a Successful Social Media Strategy...

Posted on Nov 11 2011 by
We had an opportunity to talk with Mike Stelzner -- founder of SocialMediaExaminer.com -- about how he created the most popular social media news site in less than a year. This interview is important for any small business owner who wants to learn how to leverage social media to build a brand presence, increase traffic, links, and ultimately drive more business. In this interview, you’ll learn: A dynamic...

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Small Business Saturday – Part IX...

Posted on Nov 10 2011 by
Small Business Saturday is a great time to let your expertise shine. Remember, you started your business because you are an expert in what you do. Your customers come to you because they like the service they receive. By using your blog and your social media channels to ask questions of your customers, provide answers or guidance, and engage in conversations, you’ll build credibility for your business and build a loyal...

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Direct Marketing – Do’s and Don’ts...

Posted on Nov 09 2011 by
Direct Mail marketing is very effective tool that small-medium businesses can leverage to prospect and acquire customers. It is both an art and a science that requires giving a serious thought to every direct marketing campaign and improving it over time by testing and incorporating the learning. And even when you have mastered the above mentioned approach, it is possible that your arduous efforts might not yield the expected...

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Crowdsourcing...

Posted on Nov 08 2011 by
For small businesses on a tight budget this article provides some resources for...

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Small Business Saturday – Part VIII...

Posted on Nov 08 2011 by
Tip #8 focuses on getting social. More than 9 million small businesses have Facebook accounts. Are you one of them? Most small businesses often rely on word-of-mouth marketing to grow their businesses. The explosion of social media has made word of mouth available at an unprecedented scale. If you haven’t set up your Facebook account, now is a great time to do so. Don’t forget about other popular social sites like...

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7 Sales Mistakes to Avoid...

Posted on Nov 07 2011 by
If you want to make money through selling, you don’t have to be a great sales person, you just need to avoid these common mistakes: Don’t forget to qualify Before you can sell, you have to find someone to sell to, right? Whether it’s someone coming to you or whether you are finding someone to sell to, the first thing you have to do is qualify your potential customer.  If you forget to do the qualifying step a...

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Small Business Saturday – Part VII...

Posted on Nov 03 2011 by
Build a Small Business Saturday campaign. Make the most of Small Business Saturday by creating a multichannel marketing campaign plan now. Here are some things to consider as you build out your own Small Business Saturday campaign: Create a complete campaign that leverages different ways to communicate with your customers and extend your reach to new prospects. Sequencing your outreach is critical. You want to be relevant,...

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This Holiday Season Help Your Website Make Money...

Posted on Nov 01 2011 by
During the 2010 holiday season, many retail websites failed to meet the performance demands of consumers who expect web pages to download in two seconds or less - even during peak traffic periods.  End user abandonment rates rise 8% with an extra two seconds of wait time, meaning that slow websites can have a negative impact on revenues and profitability, as well as brand and consumer loyalty. 3 common mistakes shared by...

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    This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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