Marketing Tips

Learn marketing tips to help your small business.

What’s the difference between the First Time Homebuyers an...

Posted on Oct 07 2013 by
So you’re looking for new prospects in the area and you want to start building relationships with new residents before your competition does. Both first time homebuyers and new homeowners sound like the people you should be reaching out to with your advertising, but one group may be better for you to target that the other. The key difference between the First Time Homebuyer and the New Homeowners lists from Experian is...

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How can small businesses best use mobile marketing?...

Posted on Sep 30 2013 by
Ninety three percent of adults own a mobile phone, and by utilizing mobile marketing, this could be your portal into connecting with your customers. Your customers may be receptive to text messaging deals and use their smartphones to look up new businesses and discounts. When clients browse the web for different stores, the first turn-off is a website that isn’t cell phone compatible. Make sure your website is optimized...

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Why should small businesses still use direct mail marketing?...

Posted on Sep 23 2013 by
Small businesses who send direct mail advertisements to their customers find this to be a highly effective marketing strategy. Where emails can be deleted immediately or never even looked at, people still head to their mailboxes daily. According to the United States Postal Service, 98 percent of people retrieve their mail daily, and 77 percent of people sort it immediately. This gives companies access to an audience who could...

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Why is it important to append your data?...

Posted on Sep 16 2013 by
In order to get the most bang for your buck, it is important to know all as much as possible about your customers’ demographics, behavior, interests and preferences. Blindly sending out advertisements to all prospects and customers is expensive and ineffective. More than 80 percent of organizations have incomplete databases, and appending you data is the most cost-effective way to discover new prospects and learn more...

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What To Post Over Social Media...

Posted on Jun 08 2012 by
How To Successfully Market Your Business Over Social Media Social Media has rapidly spread into the lives of hundreds of millions of people over the past few years and continues to flourish. Facebook has roughly 750 million users who spend nearly 700 billion minutes per month on its site, while Twitter adds nearly 500,000 new users per day (according to Jeff Bullas, a digital marketing and social media consultant). It is...

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What should you be posting on Facebook or tweeting on Twitte...

Posted on Feb 17 2012 by
What is everyone talking about? Being involved in social media marketing, doesn’t mean you should be talking about what you ate for lunch. After all, this is an important marketing tool for your business. Leave the personal stuff for your personal pages or accounts. Things that are compelling or interesting enough to make people want to check back and see what you post next. Important information that attracts people...

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4 Quick Marketing Lessons: Some Learned The Hard Way...

Posted on Feb 16 2012 by
How much time have you wasted going round and round on solutions that just didn’t work? Or what about a mix and match business strategy? Where you do a little bit of this and little bit of that, does it really work out in the end?  I mean for a business, or any dream for that matter, to work we can’t just care a little bit, we have to go all in. Likewise, we can’t manage a little bit or market a little bit – we have...

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Strategies To Encourage Long-Term Customer Loyalty...

Posted on Feb 10 2012 by
The key to growing a healthy business in a tough economy is to have a base of repeat customers providing a steady stream of revenues. As a small business owner, having a loyalty program can set your company apart from the competition.  Below are several strategies you can initiate to foster more customer loyalty.  (Remember, good old-fashioned customer service is what can differentiate your business from the big...

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Free Marketing by way of Customer Feedback...

Posted on Feb 09 2012 by
Shaping Your Product/Service Customer feedback is probably one of the best ways to make your business successful. Think of it like this; through negative feedback, you can shape your product/service into something you know the market will love. Most people think that bad feedback comes from people they have never even done business with, or with some of their 'bad' clients, so they decide to ignore it. This is, in fact,...

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Starr Hall’s Tips On: How to Build a Fan-Worthy Facebo...

Posted on Feb 07 2012 by
Starr Hall posted her blog on February 6th, 2012.  Read more here. As Facebook continues to enhance its fan page options, businesses are not only struggling to keep up with the changes, but they also are still trying to figure out how to brand and market their pages. Because of some of the changes, strategies you used just last month to increase your "likes" and interactions with fans may not be as effective. Here are...

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    This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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