See how you can drive in more traffic on Small Business Saturday and the remainder of the holiday buying season.

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The holidays are an important time of year for marketers, who are looking to boost profits and find more customers.

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Tweet A business’s success in Direct Mail Marketing depends on the type of the business and how diligently it is done. There are certain businesses that are a great fit, especially the ones that require building a local presence or presence in defined geographies. However, there are certain businesses that are not such a good [...]

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Calling out the online marketing avenues that have been the most ineffective for some small businesses and why.

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Tweet One simple way for a small business to create a mailing list and print your database is by using Microsoft Excel. Here are some simple steps for building and printing your mailing list in Excel: Step 1: Open Excel Step 2: Type the names of your data labels in the first row (e.g. First [...]

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Tweet If you’re looking to expand your list of potential customers quickly, then you should check out Experian’s “Clone My Customer” mailing list engine.  Within minutes, you can begin accessing a list of targeted prospects that match your current customers in the areas you want to reach. Here are the 3 simple steps get access [...]

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