Here are a few suggestions that will help you get testimonials from your customers.

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Newsletters can be a powerful weapon in your marketing arsenal. Check out these tips so you can create engaging newsletters for your target audience.

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When it comes to your employees, avoid these two common business mistakes.

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4 ways to navigate launching a new business with a family member.

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Calling out the online marketing avenues that have been the most ineffective for some small businesses and why.

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Conduct your own competitive analysis from your customers’ perspective. Knowing and understanding what the customer sees is the most important competitive anlaysis you can do.

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If you are trying to sell something you don’t always have to appeal to your customer’s logic. If you can play off of emotions, you can easily make a sale. In many cases actually appealing ot emotion is stronger than appealing to logic.

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Tweet  It doesn’t take a ton of money to market your small business. All it takes is determination, combined with a little strategy. In this, the first of a multipart series, I’ll walk you through basic, low-cost marketing techniques that any small business can use to boost their marketing to the next level. On [...]

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