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Tutorials, instructions, and how-to articles.

Small Business Saturday – Part VII...

Posted on Nov 03 2011 by
Build a Small Business Saturday campaign. Make the most of Small Business Saturday by creating a multichannel marketing campaign plan now. Here are some things to consider as you build out your own Small Business Saturday campaign: Create a complete campaign that leverages different ways to communicate with your customers and extend your reach to new prospects. Sequencing your outreach is critical. You want to be relevant,...

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This Holiday Season Help Your Website Make Money...

Posted on Nov 01 2011 by
During the 2010 holiday season, many retail websites failed to meet the performance demands of consumers who expect web pages to download in two seconds or less - even during peak traffic periods.  End user abandonment rates rise 8% with an extra two seconds of wait time, meaning that slow websites can have a negative impact on revenues and profitability, as well as brand and consumer loyalty. 3 common mistakes shared by...

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Small Business Saturday – Part VI...

Posted on Nov 01 2011 by
Engage Your Existing Customers With The Ease Of Email Differentiate your marketing for Small Business Saturday and the upcoming holiday season. Understand that as the holiday shopping season goes full throttle, so do the marketing messages that prospects receive. Make your message clear and concise. That means shorter emails, fewer emails and emails that are more effective. As with direct-mail coupons, you can use email...

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Three Rules For Creative Brainstorming...

Posted on Oct 31 2011 by
How often do you gather your team for a day of brainstorming, freewheeling powwows or ideation sessions?  Often the goal of such meetings are used to produce an idea that leads to your company's next great feature, product or service. You're in the moment, sparks are flying, your brain's going a mile a minute.  This is what you want – the friendly competition from a diverse range of bright, talented colleagues to...

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Small Business Saturday – Part V...

Posted on Oct 27 2011 by
Create buzz with direct mail. Make sure you generate buzz for your business on Small Business Saturday! For some customers, your holiday ads and direct mail will be their first introduction to your business, so you want to make a good impression and inspire them to buy.   The most effective forms of direct mail include some type of offer. To determine the most effective offer, ask yourself, "What do I want to accomplish...

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New Start-Ups Need A Business Plan...

Posted on Oct 26 2011 by
Let’s say you're ready to strike out on your own and start a small business. Before you do, you need to create a detailed business plan. Think of your business plan as something that answers the questions every cub reporter learns to ask: Who? What? When? Where? Why.  If you can answer all of these questions about every aspect of your business, you've got it made. Consider some advice: Don't inflate your idea. It's...

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Small Business Saturday – Part IV...

Posted on Oct 25 2011 by
Last year, more than 1.2 million consumers participated in Small Business Saturday. It is expected that the event will grow significantly again this year. Now is the time to start building your own momentum.  And, good place to start is with your own customer and prospect list. Use the time leading up to Small Business Saturday to collect customer information through your Website, such as email addresses, product preferences...

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Four Online Tips For Offline Companies...

Posted on Oct 21 2011 by
  We live in an age when many companies have an online-only presence. For most enterprises, a website serves a slightly different purpose—augmenting an already well-established business that conducts the lion's share of its merchandising offline. These brick-and-mortar companies often struggle to adapt their messaging for an online audience, and their sometimes-clumsy web presence might actually hinder the image they...

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Small Business Saturday – Part III...

Posted on Oct 20 2011 by
This is Part III in our series of posts about how you can better prepare your business for Small Business Saturday - November 26. Take advantage of Small Business Saturday resources Do you need some help making the most of this day? Check out the Small Business Saturday Facebook page  as well as the FAQ page for some useful resources and information. Contact businesses in your area as they may be interested in...

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Preparing for Small Business Saturday – Part II...

Posted on Oct 18 2011 by
Welcome back to our series on getting your business ready for November 26th - Small Business Saturday.  Part II focuses on how you can find new, ideal prospects and create a local following. No matter what kind of business you run, Small Business Saturday and the holiday season offer numerous opportunities to boost your visibility among new customers. So while you may be putting a lot of effort into your newsletter or...

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    This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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