Creating an email strategy for your small business – here are three key considerations.

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Tweet So you’ve created an email newsletter and a blog. You’ve filled them with relevant content, promotional offers and information about your company. Great! Now ask yourself: Can you keep up with it?   Unfortunately, many small businesses find they don’t have the bandwidth to churn out new content on a regular basis. As a [...]

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The holidays are an important time of year for marketers, who are looking to boost profits and find more customers.

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Newsletters can be a powerful weapon in your marketing arsenal. Check out these tips so you can create engaging newsletters for your target audience.

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Tweet Getting buyers to your Website is only half the battle in terms of your online marketing efforts. Once they’re there, you want them to buy — not click elsewhere or, worse, get nanoseconds away from a purchase only to abandon their shopping carts. It’s these abandoned carts that can be the most baffling. How [...]

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Calling out the online marketing avenues that have been the most ineffective for some small businesses and why.

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Tweet If you’re regularly sending emails to your customers, then you might already know the value of email campaigns. With a low capital outlay required and a high potential for return on investment, email is one of the lowest-cost marketing mediums you can employ. There are, however, special considerations for email marketers hoping to capture [...]

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There are twenty-one shoestring marketing secrets that will provide you with the right frame of mind.

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Tweet  It doesn’t take a ton of money to market your small business. All it takes is determination, combined with a little strategy. In this, the first of a multipart series, I’ll walk you through basic, low-cost marketing techniques that any small business can use to boost their marketing to the next level. On [...]

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Tweet Can you think of business to which you are regular, repeat customer?  Why?  What does that business do for you to make you loyal? Is it extraordinary customer service, quality product, personalized service, all of the above?  For me it’s Dick Ponds, my local running shoe store.  They understand my needs, have a great [...]

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