Creating an email strategy for your small business – here are three key considerations.

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Tweet So you’ve created an email newsletter and a blog. You’ve filled them with relevant content, promotional offers and information about your company. Great! Now ask yourself: Can you keep up with it?   Unfortunately, many small businesses find they don’t have the bandwidth to churn out new content on a regular basis. As a [...]

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The holidays are an important time of year for marketers, who are looking to boost profits and find more customers.

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Newsletters can be a powerful weapon in your marketing arsenal. Check out these tips so you can create engaging newsletters for your target audience.

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Tweet An interesting thing happened while I was completing a purchase at Urban Outfitters recently. The cashier asked if I would like to have my receipt either printed or emailed to me. Without giving it much thought, I asked for a printed receipt. And then I got to thinking: Why would a retailer want to [...]

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Tweet Today’s social media platforms represent enormous opportunity as well as enormous risk, as users increasingly share their opinions about businesses they frequent. If you aren’t paying attention to what your customers are saying about you online, then you’re leaving yourself open to their negative comments, while also potentially losing opportunities to react to positive [...]

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Tweet Getting buyers to your Website is only half the battle in terms of your online marketing efforts. Once they’re there, you want them to buy — not click elsewhere or, worse, get nanoseconds away from a purchase only to abandon their shopping carts. It’s these abandoned carts that can be the most baffling. How [...]

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Calling out the online marketing avenues that have been the most ineffective for some small businesses and why.

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