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Discover tips on growing your business through email marketing.

What To Post Over Social Media...

Posted on Mar 31 2016 by
How To Successfully Market Your Business Over Social Media Social Media has rapidly spread into the lives of hundreds of millions of people over the past few years and continues to flourish. Facebook has roughly 750 million users who spend nearly 700 billion...

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Access a World Of Insights For Small Businesses...

Posted on Feb 02 2012 by
We regularily publish white papers, tip books, interviews with small business experts and research on industry-relevant topics and issues you may find useful for your business. Be sure to visit our Small Business resource document library and download the various documents you're interested...

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5 Tips to Improve Your Marketing Mix...

Posted on Jan 31 2012 by
It’s not about one marketing piece, it’s about the whole thing. To be effective, your business needs a presence both offline and online. It needs to use print and digital marketing tools. It needs both advertising (paid) and publicity (free). It’s the marketing mix that gets and keeps your company message “out there” in front of your target audience. Here are five marketing mix tips to seriously consider and...

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Take a Few Minutes Each Day to Plan for the Future...

Posted on Dec 19 2011 by
Entrepreneurs have to wear many hats when a business is just starting. Many things need to be delegated to others in order for the business to run smoothly and there are a few things that you must do yourself. If you can create a habit of performing these 5 things every day, some for just a few minutes, then you will see your business grow right alongside your dreams: 1. Plan for the future a few minutes each day. Assume...

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Boost Your Holiday Bottom Line With Email Marketing...

Posted on Dec 12 2011 by
We’re in the home stretch now just before the holidays, but it’s not too late to get an extra push out of your marketing. Those final few emails can make or break your holiday sales, so don’t overlook opportunities to grab the attention of last-minute shoppers. The beauty of email is that you can quickly create and distribute virtually any kind of message — be it promotions, customer service information, big news,...

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Small Business Saturday – Part X...

Posted on Nov 15 2011 by
Keep the Momentum Going! Like its Black Friday and Cyber Monday predecessors, Small Business Saturday is the kickoff to the holiday shopping season. As you prepare for Small Business Saturday, keep in mind this is just the beginning. Create a plan to keep the momentum going all year long. Here are some things to consider: Capture email addresses for your customers and prospects so that you can begin an ongoing dialogue...

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Small Business Saturday – Part VII...

Posted on Nov 03 2011 by
Build a Small Business Saturday campaign. Make the most of Small Business Saturday by creating a multichannel marketing campaign plan now. Here are some things to consider as you build out your own Small Business Saturday campaign: Create a complete campaign that leverages different ways to communicate with your customers and extend your reach to new prospects. Sequencing your outreach is critical. You want to be relevant,...

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Small Business Saturday – Part VI...

Posted on Nov 01 2011 by
Engage Your Existing Customers With The Ease Of Email Differentiate your marketing for Small Business Saturday and the upcoming holiday season. Understand that as the holiday shopping season goes full throttle, so do the marketing messages that prospects receive. Make your message clear and concise. That means shorter emails, fewer emails and emails that are more effective. As with direct-mail coupons, you can use email...

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Three Ways to Give Your Marketing a Facelift...

Posted on Oct 21 2011 by
It’s easy to get into a marketing rut from time to time. You keep sending the same types of emails to the same list, and you keep getting the same result: lackluster sales. What gives? It’s time to overhaul your marketing. Don’t get overwhelmed by the process. Just start small with the three ideas below, and your marketing will likely improve almost immediately.   Limited-Time Offers “For a limited...

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Five ways to ramp up your holiday sales...

Posted on Oct 07 2011 by
With the holidays approaching, there’s no time like the present to think about how to market your business to new and existing customers. Ready to ramp up your sales? Try these five quick tips for making a lasting impression this holiday season:   Beef up your customer service. There’s no quicker way to turn away customers than with poor or nonexistent customer service. Include contact phone numbers and email...

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    Get 10 Don’t Miss Marketing Tips To Help Make 2012 A Success

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    This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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