Direct Mail

Leadership Tips for Small Business Owner

Posted on Oct 25 2011 by

Without a leader who develops and communicates a vision for the company.

Three Ways to Give Your Marketing a Facelift

Posted on Oct 21 2011 by

Tweet It’s easy to get into a marketing rut from time to time. You keep sending the same types of emails to the same list, and you keep getting the same result: lackluster sales. What gives? It’s time to overhaul your marketing. Don’t get overwhelmed by the process. Just start small with the three ideas below, [...]

Ready For The Holiday Season? Give A Boost To Your Year End Sales.

Posted on Sep 02 2011 by

The holidays are an important time of year for marketers, who are looking to boost profits and find more customers.

Three quick ways to make the most of direct mail

Posted on Aug 26 2011 by

Tweet Despite the proliferance of email, direct mail remains a critical component of any good marketing program — but it must be engaging and interactive to be effective. Creating personal connections with your customers via direct mail will help to get your mailers noticed and will produce results. To ensure you send the right messages, [...]

Using direct mail to drive higher online sales

Posted on Aug 09 2011 by

The marriage of offline and online marketing –direct mail drives higher online sales and increased revenue.

Advantages of Direct Mail Marketing

Posted on Aug 04 2011 by

Tweet A business’s success in Direct Mail Marketing depends on the type of the business and how diligently it is done. There are certain businesses that are a great fit, especially the ones that require building a local presence or presence in defined geographies. However, there are certain businesses that are not such a good [...]

8 Don’ts And 1 Do – When It Comes To Marketing Online

Posted on Jul 31 2011 by

Calling out the online marketing avenues that have been the most ineffective for some small businesses and why.

Marketing Secrets For Small Business Owners

Posted on Jul 18 2011 by

There are twenty-one shoestring marketing secrets that will provide you with the right frame of mind.

Build Customer Loyalty and Increase Sales

Posted on Jul 05 2011 by

Tweet Can you think of business to which you are regular, repeat customer?  Why?  What does that business do for you to make you loyal? Is it extraordinary customer service, quality product, personalized service, all of the above?  For me it’s Dick Ponds, my local running shoe store.  They understand my needs, have a great [...]

Should you clip coupons from your marketing budget?

Posted on Jun 21 2011 by

Coupons remain an effective marketing tool for both online and offline marketing campaigns.