Without a leader who develops and communicates a vision for the company.
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Tweet It’s easy to get into a marketing rut from time to time. You keep sending the same types of emails to the same list, and you keep getting the same result: lackluster sales. What gives? It’s time to overhaul your marketing. Don’t get overwhelmed by the process. Just start small with the three ideas below, [...]
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The holidays are an important time of year for marketers, who are looking to boost profits and find more customers.
Tweet Despite the proliferance of email, direct mail remains a critical component of any good marketing program — but it must be engaging and interactive to be effective. Creating personal connections with your customers via direct mail will help to get your mailers noticed and will produce results. To ensure you send the right messages, [...]
The marriage of offline and online marketing –direct mail drives higher online sales and increased revenue.
Tweet A business’s success in Direct Mail Marketing depends on the type of the business and how diligently it is done. There are certain businesses that are a great fit, especially the ones that require building a local presence or presence in defined geographies. However, there are certain businesses that are not such a good [...]
Calling out the online marketing avenues that have been the most ineffective for some small businesses and why.
There are twenty-one shoestring marketing secrets that will provide you with the right frame of mind.
Tweet Can you think of business to which you are regular, repeat customer? Why? What does that business do for you to make you loyal? Is it extraordinary customer service, quality product, personalized service, all of the above? For me it’s Dick Ponds, my local running shoe store. They understand my needs, have a great [...]