B2B Marketing

Learn business-to-business marketing strategies

Free Marketing by way of Customer Feedback...

Posted on Feb 09 2012 by
Shaping Your Product/Service Customer feedback is probably one of the best ways to make your business successful. Think of it like this; through negative feedback, you can shape your product/service into something you know the market will love. Most people think that bad feedback comes from people they have never even done business with, or with some of their 'bad' clients, so they decide to ignore it. This is, in fact,...

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Take a Few Minutes Each Day to Plan for the Future...

Posted on Dec 19 2011 by
Entrepreneurs have to wear many hats when a business is just starting. Many things need to be delegated to others in order for the business to run smoothly and there are a few things that you must do yourself. If you can create a habit of performing these 5 things every day, some for just a few minutes, then you will see your business grow right alongside your dreams: 1. Plan for the future a few minutes each day. Assume...

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This Holiday Season Help Your Website Make Money...

Posted on Nov 01 2011 by
During the 2010 holiday season, many retail websites failed to meet the performance demands of consumers who expect web pages to download in two seconds or less - even during peak traffic periods.  End user abandonment rates rise 8% with an extra two seconds of wait time, meaning that slow websites can have a negative impact on revenues and profitability, as well as brand and consumer loyalty. 3 common mistakes shared by...

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Leadership Tips for Small Business Owner...

Posted on Oct 25 2011 by
As the owner of your company you are responsible for casting the vision of your company and then communicating that vision to your employees. Without a leader who develops and communicates a vision for the company, employees will wander about their day jobs aimlessly. Your mission is to transfer your passion to your employees through the communication of your vision. Here are three tips to communicate your vision: 1....

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3 Steps to Start Using Twitter...

Posted on Oct 04 2011 by
Marketing used to be a one-way street. Companies would push their advertising message to the masses and hope it stuck. Nowadays social networking websites have opened the door for consumers to respond to the marketing messages with their own voice. Twitter is one of the channels where consumers have become particularly vocal about their loved (or hated) brands and businesses. Many old school marketers and companies think it's...

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Supercharge Your Business – Make Money Faster...

Posted on Sep 22 2011 by
Do you hate how unproductive team meetings can be?  Here's what you should be doing during the week. HOLD WEEKLY TEAM MEETINGS Every Monday morning, have a meeting with your team to figure out the ONE thing you could do to increase revenue.  Then determine an exact timeframe it has to be implemented (think of 24 hours as your goal here.)  And every Friday have another meeting to discuss and review...

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Your Company Website – Keep It Simple...

Posted on Sep 14 2011 by
Many of you want your site to look as nice as possible and are more than willing to add all the bells and whistles to make it stand out to your customer base.  While this is a noble approach, it can end up costing you plenty in lost sales.  Many of your buyers will find special effects on a website cute the first time they visit, but often become quite annoyed with them on subsequent visites. Depending on how special...

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The Truth About Testimonials...

Posted on Sep 08 2011 by
One effective (and very affordable might I add) marketing tool you can offer is a heartfelt testimonial from a pleased customer.  Why?  Think of it this way.  If you go ahead and tell the world how amazing you are, your business is, etc. few people will believe it.  But, if someone else raves about you or your business, it's a whole different ball game.  Here are a few suggestions that will help you get testimonials from...

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Ready For The Holiday Season? Give A Boost To Your Year End ...

Posted on Sep 02 2011 by
The holidays are an important time of year for marketers, who are looking to boost profits and find more customers. In this crucial season, you need to be attentive to insights from previous holidays and apply that information to your marketing strategy. Here we offer some industry wide statistics and facts to help prepare you for the winter months ahead, along with some tips on how to create lasting holiday marketing...

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Two Business Mistakes To Avoid When It Comes To Your Employe...

Posted on Aug 23 2011 by
If you've been an entrepreneur for a handful of years, you might think you have everything figured out when it comes to your employees.  Right?  Sadly, you may not.   Don't get me wrong, by now you know what you're doing and how to best run your business.  But just like your first day as an entrepreneur,  you may still be making some mistakes.  They may not be the same rookie mistakes as you've made before, but rather...

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    This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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